Enterprise Mobility Is a Component of Digital Transformation
By: Kevin Benedict
Dec. 2, 2013 08:00 AM
Companies don't want enterprise mobility. They want increased sales, lower expenses, better products, improved customer service and more profits. They want to be a survivor during this period of massive digital transformations. What do I mean by digital transformation? I mean the fact that entire industries are being changed before our eyes because the physical world is merging with the digital. I mean big data analytics, mobile applications and broadband connectivity to the internet through mobile devices that introduce completely new business models, processes, products and markets. In order to be a survivor in this competitive climate, companies need to have a clear understanding and vision of what digital transformation is, and how it is impacting their industry, market, products and company.
I met with a large national paper manufacturer today. They have yet to start any mobile application projects internally. I wonder if they have ever read about the impact of digital transformation on Kodak film sales? I don't revel in writing about this, I cringe. The challenge is not IT, it is in the business that chooses not to commit budget to preparing for digital transformation. That sounds to me like waving the white flag in the face of change.
When I talk to companies about mobile strategies, I am not really talking about mobile strategies. I am talking about digital transformation and how mobile applications support this transformation. If you buy into the fact that entire industries and marketplaces are being digitally transformed (think film, newspapers, media, retail, banking, travel, education, healthcare etc.), then you recognize that mobile applications are about real-time prospect, customer and employee engagement, commerce, interaction and collaboration on any device, any place and at any time! The mobile app is the interface between the outside world and the company. However, the mobile app will provide very little value if the internal IT systems are not capable of supporting the demands of evolving marketplaces.
Let me emphasize the concept of "real-time." Mobile devices and mobile applications feed our desire for instant results accompanied by instant satisfaction. This desire generates intense pressures for companies to upgrade and transform themselves, their business processes and IT systems to be able to respond in real-time.
Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.
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