From the Blogosphere
Five Reasons Google+ Will Survive the Social Media Storm
Give in to Google while you still can
By: Calvin Sellers
Dec. 23, 2013 10:52 AM
The Daily News reports that 540 million people are actively using Google+ compared to Facebook's 1.2 billion active users. While Google+ continues to see growth, it's nowhere near the level of Facebook. These statistics seem to suggest that Google+ will never reach the success of Facebook, yet Google+ offers features that keep them in the game. As such, here are five reasons that Google+ will survive the social media storm.
Image via Flickr by ivanpw
Integration of Google Products
Like that video you watched on YouTube? Click the "plus 1" button to share the video with your friends on the Google+ network. Google's algorithms can then analyze your selections and make suggestions based on videos your friends like. Google product integration makes Google+ superior because sharing becomes even easier.
Usability Beyond Social Sharing
Users can create circles in Google+ to connect with colleagues without the personal content interruptions. The hangouts feature in Google+ even allows you to video chat or host a conference call with your colleagues and business leaders. This usability beyond social sharing could help put Google+ in the lead among the social media platforms.
Image via Flickr by buddawiggi
A Better Application for Phones and Tablets
Whether you're checking status updates on your T-Mobile 4g smart phone or the smart phone of your choosing, the Google+ app allows for the same functionality as the browser version. This is yet another reason that Google+ will survive the social media storm.
General Ease of Use
Customize your content based on your circles, and mute any posts so that you see only what you want to see. These Google+ features create a social media experience that is both easy to use and practical.
Approachable Privacy Policies
Each circle has its own level of privacy that the user can adjust at any time. You can also adjust the level of privacy for anything you put on Google+, whether it's a photo, a post, or people with whom you're friends. Google+'s attention to privacy is another reason that this platform will continue to survive.
Image via Flickr by vestman
Google+ is not the most popular social media platform, but it offers many features that continue to attract new users. The continued growth of Google+ is due to the integration of Google products, the usability beyond social sharing, a better application for phones and tablets, the general ease of use, and the approachable privacy policies. Features such as these will allow Google+ to survive in the coming years. Which social media platform do you prefer to use?
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