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American Express Incentive Services Announces Budget Rent A Car as New Travel Merchant
American Express Incentive Services Announces Budget Rent A Car as New Travel Merchant
By: Marketwire .
Nov. 17, 2006 09:15 PM
ST. LOUIS, MO -- (MARKET WIRE) -- 11/17/06 -- American Express Incentive Services (AEIS), an incentive industry leader, announces the addition of Budget Rent A Car to its Persona® Card program. Persona is designed for businesses to use in employee programs and consumer promotions to create indulgent reward experiences and utilizes DirectSpend(SM), AEIS' merchant acceptance process so unique it's patented. The Persona Card is accepted at more than 180 popular and specialty retail, travel and entertainment establishments across the country. Budget Rent A Car is the owner and franchiser of one of the world's best-known car rental brands with more than 1,800 car rental locations. Their mission is to consistently deliver a quality product, friendly service and great value to travelers in need of a rental car. "Right before the holiday season is the perfect time to add Budget to our travel merchant lineup," said Tracy McFadden, AEIS vice president of merchant partnerships. "The addition of another well-known national car rental brand provides reward earners with the option to spend their points with a company that values choice and quality." About AEIS AEIS, a joint venture between American Express Travel Related Services Company Inc. and Maritz Inc., provides business-to-business reward solutions including stored-value cards, American Express® Gift Cheques and a Web-based reward management tool. Its products address a broad array of applications such as employee reward and recognition, sales incentives and consumer promotions while helping clients drive consumer and employee behaviors, build loyalty and increase brand awareness. AEIS is headquartered in Fenton, Mo. and is a licensee of U.S. Patents 5,689,100 and 5,956,695. For more information, please contact Sara Boyd, communications specialist at (636) 226-2071, or sara.boyd@aeis.com. About Budget Rent A Car Budget Rent A Car System, Inc. is the owner and franchiser of one of the world's best-known car rental brands with more than 1,800 car rental locations in the U.S., Canada, Latin America, the Caribbean, Australia and New Zealand. The company also operates Budget Truck Rental and is a wholly owned subsidiary of Avis Budget Group, Inc. (NYSE: CAR). For further information, visit www.budget.com.
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