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Leveraging the Power of Cloud in Healthcare | @CloudExpo #Cloud
One of the great benefits of cloud computing is the seemingly endless possibilities it provides
Aug. 26, 2015 04:00 PM
One of the great challenges of cloud computing is the seemingly endless possibilities it provides.
Yes, you read that right. The perceived infiniteness of the cloud is both an asset and a challenge, especially when it comes to the healthcare industry. With its strict regulations regarding privacy (i.e., HIPAA), healthcare organizations have been timid (and slow, in comparison to other industries) to adopt cloud computing efforts.
Yet, cloud computing done right is changing the way healthcare organizations operate and facilitating many providers' goal of delivering a patient-centric experience.
Leveraging the power of the cloud starts with choosing the right partners and tools. Implementation of cloud services doesn't have to be an all-in scenario; in fact, there are relatively easy ways organizations can start harnessing the power of the cloud. From public, private or hybrid cloud to healthcare-specific software-as-a-service (SaaS) applications, there are options out there to consider.
What are the benefits of a cloud environment?
The cloud can facilitate a more connected health system by enabling hospitals and doctors' offices to have access to health records from anywhere and on multiple different devices. The ability to share records across settings and locations offers patients the opportunity to deliver proficient care and creates operational efficiency.
There are many cloud service providers that are conscious of the security and privacy parameters of the healthcare industry. Due diligence is always necessary to ensure compliance across the care continuum, but these services offer the advantage of unloading the burden of implementing the required security controls to the cloud provider.
Now, let's look at some of the specific ways medical providers can leverage cloud computing:
Ways to leverage the cloud in healthcare
Customer Relationship Management (CRM) software
Healthcare organizations create a tremendous amount of data. The trick is to leverage that data to provide better care for patients, develop new lines of business and find efficiency across the organization. A CRM can do the heavy lifting in this area.
A healthcare-specific CRM can integrate multiple sources of information across the organization and report it in a single pane. By bringing together seemingly disconnected information (think patient demographics and call center inquiries), a CRM can transform the data into useable and actionable information.
Marketing teams and physician liaisons can leverage a CRM tool to identify and develop targeted campaigns for new patients, as well as provide meaningful patient engagement for existing patients.
Partnering with a cloud service provider with specific healthcare experience will ease the transition and security-related concerns. A strong service agreement that guarantees a certain level of accessibility, security and performance is advised.
Hosted analytics platforms are paving the way for smaller organizations to benefit from big data as well. With a specialized cloud configuration, large data sets can be handled and processed for clinical research and patient insights.
Cloud computing enables this type of collaborative environment and focus. A cloud-based medical records system allows physicians and medical practices to share information faster than ever, enabling better communication between involved parties.
In leveraging the power of the cloud - and utilizing the healthcare specific software and other technologies - the healthcare industry can work toward greater goals of providing patient-centered care and growing business lines and services.
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