SOA World Conference & Expo 2007 East will present a session entitled "Bottom Line SOA."

This session will explore the vastly different cost models of SOA and traditional point-to-point architecture and present a simple but powerful ROI model that can be used by anyone to justify SOA expenditures and even guide implementation. This exciting model unearths the dark secret of traditional architecture spending and illuminates the potential for exponential returns from well-placed SOA investments. The audience will come away with a firm understanding of how SOA, when executed properly, can dramatically reduce IT maintenance spending, allowing valuable resources to be directed toward revenue generating activities instead.

Speaker Bio: Marc Rix is a lead SOA solutions architect at SAIC, focused on accelerating key business activities through SOA and BPM. He has been building enterprise-scale integration solutions for the past 10 years.

Laszlo Systems and webMethods are two of the charter sponsors of SOA Wolrd 2007 East Conference & Expo.

Laszlo Systems is the original developer of the open source platform OpenLaszlo, and provider of Rich Internet Applications and services that advance the Web experience. OpenLaszlo is an XML-native foundation for building next generation Web applications that increase customer retention, conversion and brand loyalty. Laszlo provides comprehensive support services, education, and commercial application modules so that any company can easily make the move to Rich Internet Applications.

webMethods provides business process integration to the world's largest corporations and government agencies. webMethods flagship product suite, webMethods Fabric, is the only integrated platform to deliver both SOA and BPM, delivering rapid ROI to our 1,400 customers around the globe. With webMethods, customers can take a process-centric approach to their business problems, allowing them to leverage their existing IT assets, dramatically improve business process productivity and ROI, and rapidly create competitive advantage by making their business processes work harder for their company