Hot Banana's SaaS Web CMS Enables Versa Systems to Relaunch Web Site in Less Than Six Weeks

Site features built-in SEO, lead generation and marketing automation

Feb. 28, 2007 11:00 AM

Hot Banana Software, Inc. (www.hotbanana.com), a provider of Web content management for marketing, has announced that its Software as a Service (SaaS) hosted offering enabled Versa Management Systems, Inc. (www.versasys.com), to relaunch its Web site in less than six weeks.

Versa Systems, a provider of regulatory software solutions for North American government agencies, had a 10-year-old, custom-coded Web site that could only be updated by computer programmers.

The new Hot Banana-powered site can now be updated by non-technical employees without IT assistance. It has a cleaner design, improved navigation, and built-in search capability. In addition, the site is now optimized for search engines, designed for lead generation, and equipped with e-marketing capabilities.

Hot Banana’s SaaS hosted Web CMS offering is specifically designed to help marketers at small-to-medium enterprises take control of their Web sites. The Web CMS empowers non-technical personnel to easily update Web sites by displaying content in a WYSIWYG editor – without code. It also features built-in SEO tools that make it more likely for search engines to rank sites in organic search results. Hot Banana’s marketing automation features ease the process of launching and managing e-mail campaigns.

Published Feb. 28, 2007— Reads 9,676
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