When an enterprise starts moving in SOA direction, probably the most important question is how to get buy-in from your business users, who most likely don't know what SOA is and could care less what technology IT uses to get them the data: just get the things done. Unless you work in a perfect enterprise, your business users are not too happy with time-to--market when it comes to deployment of new projects, ad hoc reports, and changes in the workflows. In this session Yakov Fain will show you how introducing Rich Internet Applications, married with rapid application development and online reporting created on the fly by your end users, can help your enterprise, your career, and SOA / RIA adoption in your organization

Speaker Bio: Yakov Fain is a managing principal of Farata Systems, consulting, training and product company. He is Enterprise Editor of Java Developer's Journal and has authored several Java books, dozens of technical articles. This year he co-authored the book Rich Internet Applications with Adobe Flex and Java: Secrets of the Masters. Sun Microsystems has nominated and awarded Fain with the title Java Champion. He leads the Princeton Java Users Group.