Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
The Disastrous Side-Effects of Going Viral By @RyanBateman | @DevOpsSummit #APM #DevOps
Did those users complete your desired action and sign-up, check-out or convert?

The Disastrous Side-Effects of Going Viral and How to Avoid Them

I've encountered this a few times in the field when chatting with fellow marketers, even the most mature marketing organizations have made these mistakes. We aspire for exponential growth and to do it, we've adopted agile practices to fail-fast, learn from our mistakes and quickly rebound with another marketing concept that could be "the next big thing." However, when I ask marketers about what they'd do if they really accomplished virality and if their ordering systems, websites, sales teams, etc., could actually handle the volume increase they always say...

Sometimes they say: "You're so handsome Ryan, but that is a good problem to have and we'll address it then!" Okay, maybe I made up the former statement, but the latter is true.

Preparing your infrastructure for viral peaks all the time isn't cost effective but preparing for scale as you succeed is. And preparing to handle viral growth online is easier than you think. Let's look at a simple example.

Do: Communicate and Collaborate Across Marketing and IT
This story comes from a large business in Europe (made anonymous to protect their feelings). It came to our attention because the IT group within this business nearly shut down their website due to lack of coordination with their marketing counterparts... who happened to be in the midst of a gigantic Asia-targeted email campaign with a social media related call to action.

As you can see in the dashboard below, with no word from marketing, the IT group started freaking out a bit when they saw a sudden spike in traffic from Asia. They nearly nuked this traffic after initially thinking it was a bot attack in order to preserve their hardware costs and to sustain availability for the other countries. Luckily this IT group had the smarts to investigate the traffic type further and proactively reached out to Marketing before making a rash decision. After discovering that the traffic bump was a result of an email blast, IT wisely allowed the CDN they had in place to intelligently shoulder the increased load.

Don't: Assume increased attention directly results in increased revenue
This secret European business survived a scare after the initial email blast success. Thanks to a mature IT group, their data center avoided a possible crash due to increased activity. But... was this a success? Let's look at the success criteria. As marketers, our first instinct is probably to look at Google Analytics and/or something like Constant Contact; we notice things like open rates, increased sessions/visits, time on site, etc., and diagnose the campaign as a success. Did those users complete your desired action and sign-up, check-out or convert? How does your cost-per-lead analysis look if IT presents you the bill for the CDN service or extra hardware required to handle the increase in traffic?

Click here for the full article

About Ryan Bateman
Ryan Bateman is a Marketing Director at Dynatrace. He has been working in the IT and Telecommunications industries for over 10 years with experience in all forms of data communications. In his 6+ years at Dynatrace, he has spent considerable time experimenting with digital technologies and social media. Ryan also enjoys cynicism, soccer, basketball and video games.

In order to post a comment you need to be registered and logged in.

Register | Sign-in

Reader Feedback: Page 1 of 1

Latest Cloud Developer Stories
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and l...
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product beg...
CloudEXPO New York 2018, colocated with DevOpsSUMMIT and DXWorldEXPO New York 2018 will be held November 12-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI and Machine Le...
Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just ...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021



SYS-CON Featured Whitepapers
ADS BY GOOGLE