In traditional application architectures, the design phase in the Software Development Life Cycle (SDLC) plays a critical role in enabling well-architected solutions. Yet there hasn't been much discussion about the design or the modelling phase of SOA-based applications. Translating the business requirements into services and service models allows for leveraging services throughout the lifecycle. This also allows for mapping the services to an implementation architecture of right nature which could be based on component model like EJB or a simple database infrastructure. SOA is all about reuse and leveraging existing investments and a model-driven SOA allows for an intersection between requirements established as services and their implementation based on existing infrastructure and new components. This enables the business visibility into IT by making the changes visible in both directions, requirements and implementation. A demo will be using Sybase WorkSpace.

Speaker Bio: Ian Thain is a senior technical evangelist / software engineer in the Worldwide Marketing Organization of Sybase, Inc. For over six years, he has worked with many engineering teams, including the Sybase WorkSpace product, and is a dedicated technical expert, continually working with Sybase's key partners and clients to enhance the capabilities of the solutions that Sybase can offer to its customers. Ian regularly addresses technical audiences all over the world, providing technical knowledge. He also writes whitepapers, demos and articles for various Sybase products and is published in journals such as PowerBuilder Developer’s Journal from SYS-CON Media. Ian also blogs at http://ianthain.pbdjmagazine.com/, http://ianthain.wsj2.com/, and http://blogs.sybase.com/bloggers/IanThain.aspx.

Charter Sponsors of SOAWorld Conference & Expo 2007 East

Laszlo Systems: Laszlo Systems is the original developer of the open source platform OpenLaszlo, and provider of Rich Internet Applications and services that advance the Web experience. OpenLaszlo is an XML-native foundation for building next generation Web applications that increase customer retention, conversion and brand loyalty. Laszlo provides comprehensive support services, education, and commercial application modules so that any company can easily make the move to Rich Internet Applications.

webMethods: webMethods provides business process integration to the world's largest corporations and government agencies. webMethods flagship product suite, webMethods Fabric, is the only integrated platform to deliver both SOA and BPM, delivering rapid ROI to our 1,400 customers around the globe. With webMethods, customers can take a process-centric approach to their business problems, allowing them to leverage their existing IT assets, dramatically improve business process productivity and ROI, and rapidly create competitive advantage by making their business processes work harder for their company.

Trivera Technologies: Founded in 1997, Trivera Technologies has been providing premier technical education, mentoring and courseware development and licensing services for developers, managers and engineers of all skill levels. Trivera has the unique strength, focus, and depth of talent needed to help our clients build the technology teams that are creating and securing their future. Headquartered in New Jersey, but with world-wide delivery, our instructors and mentors boast an average of 20 years experience in software design, development and deployment, bringing their extensive real world experience into every classroom and development project. The company focuses on advanced technologies and enterprise development solutions, such as Java, J2EE, XML, object oriented design, software engineering, service-oriented architecture, testing, troubleshooting and more. We specialize but are not limited to training in IBM WebSphere, Rational, WebLogic, Eclipse, JBoss and much more. Our staff has trained and mentored thousands of clients to date.

Sponsors and Exhibitors of SOAWorld 2006 and Enterprise Open Source Conference 2006:

Last year's conference sponsors and exhibitors included Adobe, Apress, Backbase,  CalAmp, Cassatt, Centric CRM, Chariot Solutions, Composite Software, Exadel, Ingres, Metallect, Optaros, OSS Nokalva, Parasoft, Rogue Wave Software, SugarCRM, Web Age Solutions.