Dating back more than two decades, the core conceptual model of SOA is not new to the IT industry. Unlike its previous debut however, this concept has undergone a remarkable metamorphosis with a decidedly different tenor and direction. Whereas in the past it was focused purely on software development, SOA now takes on a strategically compelling new mantra that focuses on business value chains by connecting IT to processes and people. While SOA easily ranks among the top 5 on the IT- buzz wagon list for CIOs, much is lost in the translation and confusion still abounds. Further compounding this problem is the recent meteoric rise of Web 2.0, a term that many find nebulous. In this keynote, Rob Levy will demystify, clarify and above all, connect these two critically important concepts through the lens of society.

1. Overview · Digital Power Shifts Acceleration – Consumerization and Generation U · SOA and Web 2.0

2. Demystifying the connection between SOA & Web 2.0 – Insights distilled from timeless principles and lessons of the social order

3. Facing the Future of IT · “Looking back” through the lens of society by drawing parallels to the auto industry and the evolution of city/community/neighborhood · “Moving forward” towards flat, fluid and “green” IT

Speaker Bio: Rob Levy is Executive Vice President and Chief Technology Officer of BEA Systems. He leads the company’s efforts to align BEA’s technology vision with its business strategy. He is responsible for developing and implementing technology initiatives within the company and fostering BEA’s commitment to software innovation and open standards. Previously, Mr. Levy was executive vice president of New Products Strategy, responsible for all aspects of the BEA AquaLogic product line, including research and development, product management, support, quality assurance and strategic planning. Mr. Levy has over 25 years of experience in leading all aspects of the computer software and services business and a proven track record of running large development organizations. Prior to BEA, Mr. Levy served as Senior Vice President and Chief Technology Strategist at Computer Associates (CA), where he led CA’s Center for Technology Strategy. He was responsible for defining, articulating and driving the execution of CA technology vision and strategy. Previously at CA, he was Senior Vice President of Development and Brand Executive for CA’s CleverPath and AllFusion life cycle management solutions. In that role he was responsible for all aspects of CA's portal, business intelligence and application life cycle management product lines. He joined CA in 2002 as Vice President of Development responsible for CA's Unicenter application and Web infrastructure management divisions. Prior to CA, Mr. Levy served in executive management positions for several start-up ventures including ItemField Inc., a leading-edge XML transformation startup, and Nastel Technologies, a leading middleware management vendor. In addition, he was founder, Chairman and CEO of MQ Tech, Inc., a successful middleware services and consulting company. Mr. Levy also held management positions at Candle Corporation, where he was responsible for developing product strategies and product development activities for Candle's Enterprise System Management Automation product line.