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Wireless News Desk The PC Web Still Rules...But the Mobile Web Is Catching Up
The Weather Channel, Yahoo! Weather and AccuWeather achieved mobile reach that outpaced their PC reach
By: Jim Liddle
May. 15, 2007 05:15 PM
Search Brands Still Offer Stronger Reach on PCs According to inaugural results from the MobileWeb Metrix service, The Weather Channel, Yahoo! Weather and AccuWeather achieved mobile reach that outpaced their PC reach. All three sites had mobile-to-PC reach index scores above 120, pointing to significantly stronger reach among mobile Web users than among PC Web users (see Table 1). With an index of 190, ESPN also has stronger reach among mobile Web users. By comparison, Google Search and Yahoo! Search have index scores of 23 and 25, respectively, indicating that their reach is higher among PC Web users, compared to mobile users. Among the four leading Web e-mail applications Yahoo! Mail, MSN Hotmail, Gmail and AOL Mail only Gmail over indexed on mobile reach. The first results from MobileWeb Metrix highlight the value of evaluating a Web property's performance among both the mobile and the PC audiences, said Kanishka Agarwal, VP of New Products, Telephia. This type of analysis will allow mobile media companies to better target their investments in promotion, content, and user experience improvements.
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