From the Blogosphere
A Trial Balloon Takes Flight into the Cloud | @CloudExpo #Cloud
What the SDFC & AWS Project means for stakeholders
By: Kareen Kircher
Jun. 18, 2016 12:00 PM
Humorous metaphor about the cloud aside, this is a not-so-lighthearted article. This is the convergence of progress, loss, and humility.
In the fall of 2015, Salesforce.com (SFDC) announced upcoming initiatives for the Internet of Things. What we now know is that it was envisioned with AWS as its backbone.
By some accounts, the affected infrastructure team at SFDC advocated fiercely for themselves. After all, they had built something in the industry which is still unparalleled, despite many newcomers in the field. Salesforce.com was all about the cloud, even when it was derided, not like today when everyone who's not rushing to it is considered ancient.
The trial balloon was a single project; it worked well enough that AWS could pitch taking over more, and they found a receptive audience in Mr. Benioff. It may not be a full-scale migration to AWS now, but it's significant enough to cause some trepidation. $400 million
Not all customers are affected in like manner. Large consumers of these services already have an affinity for certain cloud service providers. Developers and other engineers, I believe, will bear the brunt of these changes, for better or for worse. It is not simply experimentation on their part, for the sake of keeping up with cool technology. it is also their livelihood. There's always more material to learn than time in which to learn it. Continuous education is important, but by no wise, easy.
As well as some niches in tech may pay, disruptions like these always send a tremor, a signal, through the industry. Since AWS' popularity is still on the upswing, those engineers could conceivably expand their skillset to include it. But I'm sure that, given SFDC's standing in the industry, they never thought that they could be so easily displaced.
In a world where our choices are seemingly always expanding, this is a sobering reminder that consolidation is still part of the equation.
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