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DDoS Managed Security Services | @CloudExpo #Cloud
Create benefits and new revenue opportunities for hosting providers
By: Dave Larson
Jun. 22, 2016 10:00 AM
DDoS Managed Security Services Create Benefits and New Revenue Opportunities for Hosting Providers
Hosting providers are often judged by their ability to ensure network availability/uptime. Unfortunately, distributed denial of service (DDoS) easily impact service availability and, in some instances, completely take down a hosting platform. As DDoS attacks continue to increase in size and frequency, hosting providers have more difficulty ensuring uptime.
Hosting providers are favored targets because the number of customers they service and the aggregate Internet peering bandwidth they utilize greatly increases their attack surface. Unfortunately, a DDoS attack on a single customer - such as a high-traffic gaming service - can create major collateral damage to other hosted customers. These innocent bystanders are placed in the unfortunate situation of suffering from second-hand damage because they are hosted on the same shared facilities as the intended victim. Unplanned server outages are often devastating for both the hosting provider and their customers.
Hosting providers are under intense pressure to prevent DDoS attacks from infiltrating their networks for several reasons:
The alternative, a DDoS scrubbing center, involves "swinging out" infected (bad) traffic out to a DDoS scrubbing center, for cleaning and rerouting. This approach tends to be much too expensive for the majority of hosting providers.
Even if a hosting provider can afford a scrubbing center, it's not 100% effective. Low-threshold, shorter-duration, multi-vector, highly effective, quick DDoS strikes are on the rise, and it is these types of attacks that often go un-noticed by IT security staff. According to our research, the vast majority of DDoS attacks experienced by Corero customers are less than 1Gbps in size. More than 95 percent of these attacks lasted 30 minutes or less. As attackers look for new ways to leverage DDoS attacks, they have realized that short duration sub-saturating attacks are more difficult to defeat because they evade traditional cloud-based scrubbing centers. By the time on-demand scrubbing defenses are engaged, the damage has been done: security has been compromised, and/or the network performance has degraded.
New Solutions, New Revenues
This new technology not only optimizes network performance and availability; it also presents a potential new revenue stream for hosting providers. It's possible to design policies uniquely for customers and ensure that they get only good traffic flowing through their pipes. Several Corero hosting provider customers incorporate DDoS mitigation into their service offerings to their customer base. They usually label their anti-DDoS service as a premium service, recouping their investments within a couple of months.
Hosting subscribers are demanding more - and are willing to pay for it. In Corero's 2016 survey of network and IT professionals in enterprise organizations, a majority (74%) clearly indicated that they would like to have extra protection and services dedicated to keeping their pipes clean and defended against DDoS attacks. Fifty-two percent indicated that they would even pay for a premium service that eliminates the DDoS challenge to their environment.
Proactive hosting providers have an opportunity to leverage this sentiment and incorporate premium DDoS managed security services into their customer contracts. By doing so, they differentiate themselves from their competition, generate new revenue streams, and improve customer experience and customer loyalty. With these benefits, hosting providers quickly realize a return on their investment in DDoS protection technology.
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