From the Wires
DJ Oliver Heldens Will Make a Spectacular Free Dive for Cleaner Oceans
By: PR Newswire
Mar. 14, 2017 07:27 AM
AMSTERDAM, March 14, 2017 /PRNewswire/ --
Campaign Mission Live Ocean announced
Dutch Top DJ and producer Oliver Heldens has announced on Dutch national TV to accept the challenge from project Mission Live Ocean. This October, Heldens will make a spectacular free dive, under the supervision of free diving world record holder (130 mtrs) Nanja van den Broek. With his free dive, Heldens and the Mission Live Foundation are asking for worldwide public attention to the cause of clean oceans without plastic soup.
In cooperation with World Wildlife Fund and the Plastic Soup Foundation, Heldens and the Mission Live Foundation will indicate the issue of enormous amounts of plastic waste that are globally threatening marine life, to a worldwide audience. At the bottom of his free dive (about 40 meters/130 feet deep), Oliver will enter an underwater studio to stage the -
'Dance from the Deep'
a unique underwater dance event to save the world's oceans
The event will take place mid-October, during the Amsterdam Dance Event. And the whole world can witness this media event: Oliver Heldens' free dive and the underwater dance event will be streamed online to a worldwide audience.
Objective: awareness plastic soup problem
With this unique underwater performance, Heldens supports Mission Live Ocean, an initiative founded to raise awareness for the issue of 'plastic soup' and to reduce damage done to the environment globally. Mission Live Foundation's aim is to make people aware and to practically involve them in the issue, by raising funds and realizing campaigns. The foundation supports Oliver's performance, under the name 'Mission Live Ocean', by making several cross media productions and by organizing campaigns to fund programs of the Plastic Soup Foundation and World Wildlife Fund to fight the 'plastic problem'.
DJ Oliver Heldens will make a 'so-called' free dive in the ocean to create more awareness for the severe amounts of plastic in the oceans. Quote Oliver: "I am very shocked by the scope of it, and I therefore would like to help to make this issue publicly known ."
To realize the free dive successfully, Heldens will go through a professional training program created by Nanja van den Broek, the world record holder in free diving (130 meters/426 feet deep). Quote Nanja van den Broek: "It's amazing to see how Oliver experiences the training and the way he commits himself wholly to this cause. He is doing very well, and I am, like everyone, very curious what depth he will reach in October."
The Plastic Soup problem
Floating and sinking plastic is globally threatening life in and around the oceans. Plastic waste, familiar under the name 'plastic soup' is eventually disintegrating into smaller pieces, so-called 'micro-plastics'. Animals, living in and around the oceans are swallowing the plastics, with all its consequences. If the amount of plastic entering the seas is not reduced, the estimation is that in 2050 the oceans will contain more plastic than fish. The Mission Live Ocean campaign is asking worldwide for attention to this global issue by organizing this spectacular media-event in cooperation with Oliver Heldens. Fellow DJs also support the initiative, associated in the project's
DJ Ambassadors Circle and numerous organizations, media and companies support the campaign.
About Mission Live Foundation
'Mission Live Ocean' is an initiative of the Mission Live Foundation. This foundation's aim is to organize spectacular events and engaging cross-media campaigns to raise awareness for global environmental issues to involve the public and by raising funds. The kick-off is the announcement of the Mission Live Ocean campaign. In the coming year, The Mission Live Foundation will organize lots of activities and events as part of the Mission Live Ocean campaign. For this campaign the foundation has teamed up with the World Wildlife Fund and The Plastic Soup Foundation.
The campaign is supported by numerous other partners, companies and media such as ID&T, GoPro, PADI, Sinner, Cressi, United, Tiny Riot/Freemantle, Enker, Dive4Life, Obi4Wan, Pay.nl and Like No Other. The Mission Live Foundation invites other companies and organizations to join the campaign in order to generate as much worldwide awareness as possible.
If you would like to stay up to date, please visit: www.missionliveocean.org and follow Mission Live Ocean on social media.
Watch Mission Live Ocean's trailer here: https://youtu.be/ubGmsqjJ0hE
MISSION OCEAN LIVE LINKS
OLIVER HELDENS LINKS
Notes to the editor:
For further information and inquiries, please contact:
SOURCE Mission Live Foundation
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