CARSON CITY, NV -- (MARKET WIRE) -- 08/13/07 -- The third installment of "The Nevada Passage," an hour-long adventure show designed to highlight outdoor adventure in the state of Nevada, is set to premiere in more than 80 cities nationwide this month, Lt. Gov. Brian K. Krolicki announced today.

The Telly award-winning Nevada Passage, conceived and sponsored by the Nevada Commission on Tourism, features 20 athletes from around the country as they participate in a 1,000-mile adventure across Nevada. At stake are bragging rights, a trophy marking the accomplishment and the opportunity to return next year to defend the title.

"The Nevada Passage is an entertaining and visually stimulating way to showcase the various exotic locations throughout Nevada rarely seen on the big or small screen," Krolicki, Nevada Commission on Tourism chair, said.

The participants, paired in two-person coed teams, participated in adventure sports throughout the state. Events included a run in Valley of Fire State Park, a dune buggy competition at Amargosa Dunes 100 miles northwest of Las Vegas, cycling on salt flats outside the historic mining town of Tonopah and backcountry skiing at Reno's Mt. Rose-Ski Tahoe ski resort. Two non-competitive excursions explored the famed ghost town of Rhyolite on cruiser bikes and the historic Kit Carson Trail through downtown Carson City, Nevada's capital, on rollerblades.

A team of accountants won the Nevada Passage made-for-TV adventure reality program for the second straight year: 2006 champion Linda Lindsay, 42, of Petaluma, Calif., and her new teammate, Tim Menoher, 36, of Erlanger, Ky., achieved the highest overall score for the five-day competition.

"We have had great success exposing the rest of the nation to the beauty of our rugged terrain through this program," commission Director Tim Maland said. "Not only is the state highlighted on television, but the athletes also share in the excitement of touring Nevada and then return home to become ambassadors for our state."

The one-hour syndicated program, now in its third year, will air on ABC, NBC, CBS and Fox affiliates in more than 80 U.S. markets from August 2007 through February 2008. It will air in top metropolitan markets including New York, Los Angeles, Chicago, San Francisco, Washington, D.C., Las Vegas, Minneapolis, Denver, Cincinnati, Indianapolis, Salt Lake City and San Antonio. The 2005 and 2006 episodes are viewable online at www.nevadapassage.com, where the 2007 episode will be posted early next year.

The full schedule, updated weekly, is online at www.nevadapassage.com under the "watch" icon. Viewers interested in visiting locations featured in "The Nevada Passage" can find detailed maps and information on the Nevada Commission on Tourism's Web site at www.travelnevada.com under the "Nevada Passage" icon.

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CONTACT:

Chris Chrystal
Bethany Drysdale
Nevada Commission on Tourism
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