From the Wires
AppNexus Sees Steep Rise in Video Business, with 230% Growth of RTB Video Spend
Leading advertising technology company reports increase in video activity across the platform, adding innovative formats, data offerings, and premium inventory
By: PR Newswire
Feb. 13, 2018 12:13 PM
NEW YORK, Feb. 13, 2018 /PRNewswire/ -- AppNexus, the world's leading independent advertising technology company, today announced the results of rapid growth of its video business. Since the launch of its video marketplace in late 2015, AppNexus has seen buyers, sellers, and impressions significantly increase across its platform, with a 230 percent compound annual growth rate (CAGR) of real-time bidding (RTB) video spend. As AppNexus moves into the OTT space, growth has been similarly swift, with a 360 percent quarter over quarter growth rate in 2017 for Connected TV spend on its platform.
In just over 24 months, AppNexus has built and brought to market a Video DSP, Video SSP, and Video Ad Server, establishing the foundation for a vibrant video marketplace. Over the course of 2017, AppNexus expanded its video offerings to include innovative capabilities such as multimedia superauctions, video viewability prediction and optimization, Connected TV with advanced audience targeting, and Prebid Video.
"AppNexus has quickly established a strong position in the video market. We've signed several of the largest media companies in the world, deployed Top 100 websites in the US, and moved into critical new formats such as Connected TV and OTT," said Eric Hoffert, SVP, Video Technology. "Our brand-safe marketplace offers publishers and advertisers control, scale, transparency, and independence, which the walled gardens cannot, and our growth shows we have come to be seen as a key choice for video advertising."
Other key growth metrics for AppNexus' video business include:
The AppNexus Video Marketplace serves both buyers and sellers. Buyers use the AppNexus Programmable Platform, a new class of DSP with a machine learning engine and a video-specific line item. Sellers use the AppNexus Video SSP and Video Ad Server for monetization across multiple video screens, including desktop and mobile web, mobile app, and Connected TV. Short- and long-form video monetization for publishers is available via pre-roll (VAST) and commercial breaks (VMAP) in ad-supported TV and film content.
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