From the Wires
HIRO Media, the World's First Safe SSP, Presents Exclusive Roundtable During Advertising Week Europe
Event to Explore Issues, Trends and Opportunities That Are Top of Mind for Brands, Agencies, and Publishers
By: PR Newswire
Mar. 9, 2018 05:10 PM
LONDON, March 9, 2018 /PRNewswire-PRWeb/ -- HIRO Media, the world's first safe SSP, is proud to bring together thought leaders and influencers from all sides of the digital advertising industry - Brands, Publishers, Agencies and Advertising Technology - for an exclusive Advertising Week Europe event in London. The roundtable entitled "Working Out The Kinks in The Brand, Agency & Publisher Love Triangle" is an excellent opportunity for attendees to meet industry thought leaders and discuss the trends, changes and challenges that we are likely to face over the next few years. The breakfast event is scheduled for Tuesday, March 20th from 9:30 a.m. to 11:00 a.m. GMT at DLA Piper UK LLP, 3 Noble Street, London, United Kingdom.
The Programmatic & Media industries are changing rapidly. Programmatic trading is set to reach 67% of the digital display market by 2019, according to research from Zenith. Over the next two years, the value of these ads will increase at an average of 21% a year, from $57.5bn in 2017 to $84.9bn in 2019.
This momentum marks a transformation in programmatic from a tool to sell off remnant inventory to the go-to system for sales in premium environments. Canada, the US and the UK remain the leaders in the space, with 81%, 78% and 77% of digital display comprised of programmatic respectively in 2017. In fact, legacy ad formats are not as lucrative as before. This is true not only for print ads but also digital display, which is being squeezed by ad blocking and heightened competition caused by programmatic ads.
Furthermore, for publishers, access to audiences has been ceded to platforms. Publishers' old value proposition to brands - access to audiences - is dissipating with the rise of social platforms with massive user bases, and not to mention the many popular digital publishers sprawled across the internet. These emerging forces have also disrupted legacy publishers' control over audiences.
With more and more ad dollars shifting from traditional media buys toward programmatic, agencies of all kinds are widely looking for ways to stay competitive and retain their valued clients.
To wit, social advertising in all formats is gaining traction and will be among the key drivers of digital ad growth in the next five years. Social ad revenue is poised to climb to $30.8 billion by 2021, up from $15.5 billion this year. Artificial intelligence, augmented and virtual reality, and sponsored content will also help propel further digital ad growth in the next decade. This event will explore these and related issues, such as:
● Will brands continue to bring programmatic buying capabilities in-house?
Confirmed speakers include:
To attend this special Advertising Week Europe (#AWEurope) roundtable breakfast, please register here.
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