From the Wires
Coldwell Banker Select Chooses Adwerx Enterprise Automated Listing Advertising Program To Promote Listings
Newly listed properties will be automatically advertised to potential buyers in Oklahoma
By: PR Newswire
Nov. 8, 2018 03:05 PM
DURHAM, N.C., Nov. 8, 2018 /PRNewswire/ -- Coldwell Banker Select is adopting the Adwerx Enterprise Automated Listing Advertising Program to create listing advertisements for properties listed by Coldwell Banker Select agents throughout Oklahoma. Adwerx, the leader in automated digital advertising, has created a system that uses the listing feed to instantly create attractive ads and deploy them to potential buyers.
In order to capitalize on the important first week of a new listing, Adwerx Enterprise makes sure ads launch as soon as a listing goes live. These ads display a listing photo, agent contact information, and Coldwell Banker Select branding. To heighten interest in the property, ads are shown on popular websites as well as mobile apps and social media, such as Facebook and Instagram. This systematic approach also includes reporting for agents and sellers on where the ad has been shown.
"Technology is changing at a rapid rate and we are determined to move at the pace of innovation in our industry," said Bryan Sheppard, President & CEO of Coldwell Banker Select. "Adwerx Enterprise makes it easy for our agents to market listings and ensures each property receives a comprehensive digital ad campaign. Adwerx combined with our existing marketing plans for our agents puts Coldwell Banker Select head and shoulders above our competition in marketing properties for sale."
"We are privileged to be able to work with great real estate companies such as Coldwell Banker Select," added Jed Carlson, CEO of Adwerx. "The Adwerx Enterprise Automated Listing Advertising Program helps agents streamline their online advertising so they can focus on providing client care."
Listings displayed using the Adwerx Enterprise Automated Listing Advertising Program have received over 2.4 billion impressions. Over 10 percent of all residential single-family homes marketed in the United States have been advertised using this system, which has become a standard in the real estate industry.
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