From the Wires
DataCandy to Fuel Gift Card Strategy for Major Gas Station Chain
By: Business Wire
Dec. 6, 2018 11:10 AM
Leading Canadian fuel distributor Groupe Crevier has designated DataCandy as the driver of its new gift card program at supply points across the province. The Montreal-based software provider’s turnkey solution has enabled Groupe Crevier to design and sell custom prepaid cards from its existing payment systems at over 200 of the brand’s service stations — all in less than three months. The strategically timed launch of the program is expected to help the Quebec brand siphon a wealth of previously untapped holiday gift card sales.
“When DataCandy was recommended to us as a gift card partner, we knew that the potential benefits for our customers would be substantial,” says Jean-Claude Clément, Vice President of Fuels at Groupe Crevier. “What we didn’t know is just how easy the whole process would be. Adopting DataCandy’s straightforward platform and rechargeable cards was a big leap toward Groupe Crevier’s continued goal to enrich the customer experience at each of our service stations.”
The simplicity of DataCandy’s customer loyalty and gift card platform and its compatibility with most leading payment systems, including Global Payments’ specialized Rigger payment terminal, have enabled gas station operators to connect even their most remote locations to their gift card network without a hitch.
“Being selected to implement such an iconic brand’s gift card program on a provincial scale is quite an honour for DataCandy,” says Lorne Schwartz, President and CEO of DataCandy. “Helping businesses like Groupe Crevier maintain their competitive edge and provide a seamless customer experience is at the heart of our mission as a company.”
Crevier gift cards have been available for purchase at the brand’s service stations since November 21, 2018.
About Groupe Crevier
Groupe Crevier is a third-generation Quebec-based family business and Canadian leader in energy and industrial lubricants distribution. Founded in 1945 by Émile Crevier, the company distributes fuel to 220 service stations in Canada. In the last few years, new, greener energies have been incorporated into its network, including through electric vehicle charging stations. The company is also a distributor of petroleum products for commercial customers through its wholesale and aviation fuel divisions. Groupe Crevier is also involved in the distribution of lubricating products like oils, greases and fluids and related products. Through acquisitions, the company now distributes its products to more than 3,500 customers, in seven provinces, from coast to coast.
DataCandy is a leading North American provider of affordable customer loyalty and gift card solutions for businesses of all sizes. The company's secure, user-friendly platform is used at over 10,000 locations across Canada and the United States by over 700 companies, including Ultramar, Irving Oil, the ALDO Group, The Source, St-Hubert, Familiprix, Chez Cora and 40 of the MTY Food Group's restaurant brands. To find out how better insight into your customers’ buying behaviour can improve your bottom line, visit www.datacandy.com.
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