From the Wires
Euromonitor Reveals the Top Three Megatrends Driving Disruption in India
By: Business Wire
Feb. 19, 2019 02:32 AM
Global market research company Euromonitor International revealed today the key megatrends influencing the Indian consumer market at its seminar held in Mumbai.
Megatrends are long term shifts in consumer behaviour. They shape demand and determine consumers' priorities. In the Indian consumer market, disruptive companies are already tapping into one or more megatrends to activate disruption.
Euromonitor International identified three key megatrends re-shaping the Indian market:
Amulya Pandit, senior research analyst at Euromonitor International explains, “As a new shopper’s journey disrupts the Indian market, the way forward for companies is to elevate engagement by changing the way they analyse their retail formats.”
Rahul Jawale, consultant at Euromonitor International adds, “New opportunities stemming from changing consumer behaviour are often met by new, fast-growing brands or local brands with a closer connection to their consumers. To efficiently deal with the disruptions, successful multi-nationals should keep a constant focus on key drivers to find growth opportunities, even in areas where growth appears impossible.”
Download a free copy of the presentations here: http://bit.ly/2SRSY40.
ABOUT EUROMONITOR INTERNATIONAL
Euromonitor International is the world’s leading provider for global business intelligence and strategic market analysis. We have more than 40 years of experience publishing international market reports, business reference books and online databases on consumer markets.
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