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rlebherz wrote: Alf, Interesting article. I think the Cloud services and cloud infrastructure lines are a bit blurred, but I agree with most of what you are saying. Dont underestimate the SLA's role in accountability. For companies that have dynamic requirements and no down time can be afforded, make sure you have very tight SLAs. For example, OpSource provides a 100% SLA in the cloud and 100%SLA around production application environments. Now 100% is ideally perfect, it comes down to accountability, yo...
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Innovation Marks the Unveiling of the World's First A380 Interior
Singapore Airlines Launches First A380 Aircraft and a New Concept in Luxury and Comfort with a 'Class Beyond First'

NEW YORK, Oct. 15 /PRNewswire/ -- Singapore Airlines unveiled the luxurious cabin interior on its new Airbus A380. The cabin was revealed for the first time at the aircraft delivery in Toulouse, France.

The Singapore Airlines A380 is configured with 471 seats in three classes, with 12 Singapore Airlines Suites -- a cabin class beyond First -- on the main deck, 60 Business Class on the upper deck, and 399 Economy Class seats, across both decks. This new cabin design ensures that the A380 will deliver unprecedented comfort, space and luxury to Singapore Airlines' customers.

The design process began more than five years ago, when some of the carrier's most frequent travelers were invited to participate in workshops to help the airline understand what was most important to customers on a new aircraft.

Some of the new cabin products have already made their debut, to global acclaim, on Singapore Airlines' new Boeing 777-300ER long-haul aircraft.

Coupled with the service of Singapore Airlines' award-winning cabin crew, the A380's dramatically increased cabin size will provide customers in all three classes with a luxurious travel experience.

Singapore Airlines Suites

The Singapore Airlines Suites are in a class of their own in terms of privacy, luxury and personal space -- a concept where each Suite is the customer's private cabin in the sky. Behind each set of discrete sliding doors is a spacious and truly personal area.

The new Singapore Airlines Suites were developed by leading French luxury yacht designer Jean-Jacques Coste of Coste Design and manufactured by Jamco Corporation of Japan and Sicma Aero Seat of France.

The seat in each Singapore Airlines Suite is almost a meter wide (with armrest folded away) and is fully adjustable with a simple-to-use seat control panel to accommodate a variety of sitting and lounging positions.

When the customer is ready to sleep, the cabin crew will make up a full- sized bed with a plush mattress. A lavish duvet and cushions, designed by French fashion house, Givenchy, furnish this comfortable bed.

The bed is designed separately into each Suite, and does not convert from the seat itself. Using separate sleeping and sitting surfaces, the intelligent design of the full flat bed offers customers the choice to rest in their preferred sleeping positions, and also allows them to sit and lounge in bed to read or catch movies on their personal 23-inch LCD screen.

For couples traveling together, the beds in the middle two seats can be converted to an optional double bed.

For customers who need to catch up on work, their Singapore Airlines Suite can be transformed into a stylish office in the sky. In addition to working in complete privacy, each Suite comes furnished with a generously wide and height-adjustable table which can function as a workstation, meeting table or large dining table. In addition, each Suite includes a chaise lounge for companion seating; ambient and mood lighting; luggage stowage space and a personal coat closet.

Customers with laptops can tap into the adaptor free in-Suite power supply, while customers with just a thumb-drive can also get work done by plugging into the USB ports and utilizing the comprehensive suite of office tools available on KrisWorld; Singapore Airlines' award-winning inflight entertainment system.

Completing the luxurious experience is the exclusive Ferragamo amenities kit which is presented to Singapore Airlines Suites customers on long haul flights. In a version exclusively available on the A380, the amenities kit features the latest fragrance, F by Salvatore Ferragamo, Ferragamo lip balm, hand cream and facial mist.

Business Class

Customers can look forward to experiencing the world's widest business class seat on the Singapore Airlines A380. Designed by James Park Associates (JPA) of the UK and manufactured for Singapore Airlines by Koito of Japan, the seat has already won acclaim since being fitted to the Airline's Boeing 777-300ER fleet last year.

Because of the increased cabin width on the A380, the seats will be even larger. Measuring 34 inches in width, the Business Class seat can be transformed into a comfortable, horizontal, fully-flat bed. Innovative design of the bed enhances sleeping comfort, and also allows customers to lounge in bed to watch TV or eat, as they might at home.

Seats in the Business Class cabin are arranged in a forward facing, four- abreast (1-2-1) configuration that offers all customers direct access to the aisle. The fixed back shell on every seat can be extended to the sides for greater personal privacy.

Other features include a 15.4-inch LCD screen fully equipped with USB ports an adaptor free in-seat power, exclusively designed bedding and china and service wear by Givenchy, enlarged dining table that is height-adjustable, as well as luggage stowage under the seat.

Economy Class

The new Singapore Airlines Economy Class seat offers greater comfort through improved seat design and the use of new, lighter and slimmer materials. The new seats, designed and built by Weber (USA), provide more personal space, legroom and knee space.

Customers can catch the latest movies on KrisWorld on a larger 10.6-inch screen in each seat. A USB port is also available at each seat to allow customers to access the enhanced functionalities on KrisWorld.

Other intelligent features include the non-intrusive reading light installed underneath the seatback screen, personal storage space for spectacles and small personal items, a coat hook, foot rest and in-seat power supply.

General Cabin Features

In addition to enhanced spaciousness, the introduction of quieter cabins and special lighting features in the Singapore Airlines Suites and Business Class, provide a sense of serenity and relaxation.

A pantry area is specially created for Business Class customers, for them to pick up snacks between meals and socialize during the flight. Also featured on the aircraft are larger, more luxuriously furnished and brighter lavatories in the Business Class and Singapore Airlines Suites cabins.

KrisWorld

Enhancing the inflight experience is KrisWorld, Singapore Airlines' award- winning inflight entertainment system proving more than 1,000 on demand options.

The new KrisWorld is featured on the Airline's A380 and B777-300ER fleet, and provides 100 movies, more than 180 popular TV programs, a library of 700 music CDs, music channels and many learning applications. Singapore Airlines is the first airline in the world to offer 3D games on the inflight entertainment system.

Exclusive to Singapore Airlines, a comprehensive suite of office applications is also available on KrisWorld, allowing customers to work during the flight: they can save their work at the end of the trip simply by plugging in a USB thumb drive.

Food & Beverage

New menus for all three classes on the A380 have been created by top chefs from the Airline's International Culinary Panel, including Sam Leong from Singapore, Matt Moran from Australia, Gordon Ramsay from the UK, and Georges Blanc from France.

Wines are selected by the Airline's panel of world-renowned wine experts; Karen MacNeil from the United States, Steven Spurrier from the United Kingdom and Michael Hill-Smith from Australia.

The gourmet experience is further enhanced by the use of exclusive Givenchy-designed service ware in the premium cabins.

FACT SHEET Singapore Airlines A380 Aircraft Range: Approx. 7,100 nautical miles Engines: 4 Rolls Royce Trent 900 Aircraft Capacity: 471 passengers Product Specifications: Suites Business Class Economy Class Seats 12 60 399 Layout 1-2-1 1-2-1 3-4-3 (main deck) 2-4-2 (upper deck) Seat Pitch 2.05 meters 1.40 meters 81.5 centimeters 81 inches 55 inches 32 inches Seat Width 58 centimeters 87 centimeters 48 centimeters 23 inches (between armrest) 34 inches 19 inches 90 centimeters 35 inches (armrest folded away) Seat Recline 130 degrees 130 degrees 115 degrees OR OR Separate fully-flat bed Flat bed Bed Dimensions 198cm x 69cm 193cm x 87cm -- 78 x 27 inches (at widest) (rectangular) 76 x 34 (at widest) inches IFE Screen Size 58 centimeters 39 centimeters 27 centimeters 23 inches 15.4 inches 10.6 inches AC Power Supply In-seat In-seat In-seat: 2 in 3 USB Port In-seat In-seat In-seat Video in (AUX) In-seat In-seat In-seat The new KrisWorld - eX2(TM) Key Features Entertainment - Movies, TV, -- 100 movies, more than 180 TV programs, Music, Radio 700 CDs and more than 22 radio channels Games -- Includes multiplayer and 3D Games Productivity applications -- Word Processing, Spreadsheet and Presentation Learning applications -- Berlitz(R) World Traveller -- Health Notes -- Executive Books Summaries -- Culture Quest A380 First Destinations: Route Commence Singapore -- Sydney First Flight SQ380: SQ221 / 220 25-26 October 2007 Scheduled services: 28 October 2007 Singapore -- London 1st Quarter 2008 SQ322 / 317 Media Contacts: James Boyd Sara Joseph Singapore Airlines Weber Shandwick 323-791-2449 212-445-8155 james_boyd@singaporeair.com.sgsjoseph@webershandwick.com

Singapore Airlines

CONTACT: James Boyd of Singapore Airlines, +1-323-791-2449; or
Sara Joseph of Weber Shandwick, +1-212-445-8155, sjoseph@webershandwick.com,
for Singapore Airlines

About PR Newswire
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