COLUMBUS, Ohio, Oct. 31 /PRNewswire/ -- Engauge Marketing LLC, the marketing solutions agency with a focus on optimizing brand engagement, has appointed Robert "Kam" Kamerschen to its Board of Managers and has announced his direct investment in the agency.

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A highly experienced change leader who has held senior executive positions with Chanel, Max Factor, and RKO/Six Flags Entertainment, Mr. Kamerschen also has managed marketing executive assignments for Dunkin' Donuts, Revlon, and Scott Paper. He is the former Chairman and CEO of ADVO, Inc., a direct marketing services firm, and currently serves as Chairman of Survey Sampling International, a supplier of survey samples to the global market research industry.

Mr. Kamerschen serves as a director for three public companies: IMS Health Inc; MDC Partners, Inc.; and R.H. Donnelley Corporation. He previously served on public company boards including Linens-N-Things, Inc.; RadioShack Corporation; and Verture, Inc. He presently sits on Halyard Capital's advisory board and several private-equity-backed private company boards.

"We are extremely pleased to have attracted a highly-respected industry executive of Kam's caliber to the Engauge Board," said Stan Rapp, Chairman of Engauge. "His wealth of marketing experience will be incredibly valuable to our team as we set upon a path to build a new marketing solutions model."

Mr. Kamerschen added, "This is an exciting time to be working with an enterprise like Engauge, as it addresses the increasingly complex marketing needs of its clients. The traditional agency holding company model is becoming obsolete - and Engauge has a huge opportunity to build a business around the capabilities necessary to become a successful 21st-century marketer."

Engauge is majority owned by Halyard Capital and was created in partnership with Stan Rapp.

About Engauge

Engauge is a new marketing solutions agency that reflects technology's impact on consumer behavior and emerging media. Each member of Engauge retains its core specialty, utilizes the expertise of other members to broaden its offering, and adopts a brand/response/data approach to advertising across all channels. Engauge builds brands and maximizes sales at less cost than traditional media plans, as it invents new ways to engage consumers in virtual and real-place experiences. It will be the first agency to offer a proprietary behavioral-based approach to media planning.

About Halyard Capital

Halyard Capital is a New-York-based private equity fund with more than $500 million of capital under management focused on investing in media, communications, and business service companies. It specializes in middle- market leveraged buyouts and growth equity by working closely with exceptional management teams in companies with defensible market positions and franchise characteristics. Halyard's focus is on strong cash flows and opportunities in attractive growth markets. It commits up to $40 million to individual portfolio companies and has the ability to complete larger transactions utilizing its network of investment partners. Geographically, it focuses on opportunities in the United States, Canada, and Europe.

CONTACT: Alexandra Kelley of Engauge, +1-614-573-1490,
akelley@engauge.com