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Richard Davies wrote: The UK has a good crop of technology pioneers in cloud computing - for example ElasticHosts, FlexiScale, Flexiant, OnApp - and also some strong government initiatives such as G-Cloud. We will have to see whether this kind of technical leadership converts into swift mass-market adoption or not.
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Improving Customer Experience Through SOA and Web 2.0
Case Study: British Telecom Openreach Portal, a New Breed Open-Source Portal Platform

British Telecom Openreach Portal is one of new breed open-source portal platforms that have embraced new and futuristic technologies to provide an unparalleled service to end customers. BT Openreach Portal provides the facility for UK-based communication providers (CPs) to manage and service their end customer orders ranging from a simple phone connection and Digital Subscriber Line (DSL) to fiber-based private circuits. Being largely a B2B portal, it provided Openreach standardized, silo-based services to the CPs. This provided too rigid a framework for the CPs to manage and access their orders as well as carry out the required order journeys and did not provide a CP-oriented view of data and execution. Further, the rigid deployment architecture hindered the CPs from personalizing their order journeys as well as prevented BT from deploying new or customized services. In this session we will examine how the SOA and Web 2.0 technology-based platform developed in Openreach Portal by wiring up the existing rigid flows and deploying them for execution, through Web and Web service interfaces in real-time and zero down time, gave the power to end users to define their own services and flows.

Speaker Bio: Sajindra Jayasena is a senior software architect at Virtusa Corporation, a global provider of IT consulting, technology implementation and outsourcing services focused on transforming IT through software platforming. He has led numerous IT architecture, strategy and implementation projects for over five years, and in the recent past has focused on SOA-based enterprise platforms. Sajindra counts over 11 years’ expertise in J2EE/J2SE development and design, including J2SE/J2EE Open Source enterprise platforms. Sajindra is currently the lead technical architect of the Openreach Portal Platform for British Telecom’s new Openreach organization. He has also played senior consultant and architect roles on a number of leading banking and finance projects at Virtusa.

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Service-oriented architectures (SOAs) have evolved over the past few years out of the original vision of loosely coupled web services replacing constrained, stovepiped applications throughout enterprise IT. Every major enterprise technology vendor today has developed its own SOA strategy, supported by innumerable mid-size companies and start-ups offering specific SOA aspects or entire solutions. This explosive growth in SOA technology is in response to a global demand--IDC estimates that spending on SOA services alone will grow from $8.6 billion to more than $33 billion by 2010.
 
SOA World Conference & Expo
SOA World Conference & Expo 2007 brings together the best minds in the business to San Francisco for a two-day conference that offers comprehensive coverage of SOA and what it means to enterprise IT today. As Zapthink analyst Jason Bloomberg has noted, "SOA involves rethinking how the business leverages IT in many various ways." Attend SOA World Conference & Expo 2007 West and learn from more than 100 speakers about how SOA is transforming business--and the way IT and business managers think about their businesses, processes, and technology.
 
Virtualization Conference & Expo
The colocation of SOA World Conference & Expo 2007 West and Virtualization Conference & Expo delivers the most relevant content to IT and business. Conference attendees will be able to choose from four great tracks at this year's event. Mix and match all you want, or slot into your favorite topic for the duration! The tracks include:
 
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