In traditional application architectures, the design phase in the Software Development Life Cycle (SDLC) plays a critical role in enabling well-architected solutions. Yet there hasn't been much discussion about the design or the modelling phase of SOA-based applications. Translating the business requirements into services and service models allows for leveraging services throughout the lifecycle. This also allows for mapping the services to an implementation architecture of right nature which could be based on component model like EJB or a simple database infrastructure. SOA is all about reuse and leveraging existing investments and a model-driven SOA allows for an intersection between requirements established as services and their implementation based on existing infrastructure and new components. This enables the business visibility into IT by making the changes visible in both directions, requirements and implementation. A demo will be using Sybase WorkSpace.

Speaker Bio: Ian Thain is a senior technical evangelist / software engineer in the Worldwide Marketing Organization of Sybase, Inc. For over six years, he has worked with many engineering teams, including the Sybase WorkSpace product, and is a dedicated technical expert, continually working with Sybase's key partners and clients to enhance the capabilities of the solutions that Sybase can offer to its customers. Ian regularly addresses technical audiences all over the world, providing technical knowledge. He also writes whitepapers, demos and articles for various Sybase products and is published in journals such as PowerBuilder Developer’s Journal from SYS-CON Media. Ian also blogs at http://ianthain.pbdjmagazine.com/, http://ianthain.wsj2.com/, and http://blogs.sybase.com/bloggers/IanThain.aspx.

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Service-oriented architectures (SOAs) have evolved over the past few years out of the original vision of loosely coupled web services replacing constrained, stovepiped applications throughout enterprise IT. Every major enterprise technology vendor today has developed its own SOA strategy, supported by innumerable mid-size companies and start-ups offering specific SOA aspects or entire solutions. This explosive growth in SOA technology is in response to a global demand--IDC estimates that spending on SOA services alone will grow from $8.6 billion to more than $33 billion by 2010.

 

SOA World Conference & Expo
SOA World Conference & Expo 2007 brings together the best minds in the business to San Francisco for a two-day conference that offers comprehensive coverage of SOA and what it means to enterprise IT today. As Zapthink analyst Jason Bloomberg has noted, "SOA involves rethinking how the business leverages IT in many various ways." Attend SOA World Conference & Expo 2007 West and learn from more than 100 speakers about how SOA is transforming business--and the way IT and business managers think about their businesses, processes, and technology.

Virtualization Conference & Expo
The colocation of SOA World Conference & Expo 2007 West and Virtualization Conference & Expo delivers the most relevant content to IT and business. Conference attendees will be able to choose from four great tracks at this year's event. Mix and match all you want, or slot into your favorite topic for the duration! The tracks include:

 

• Web 2.0/AJAX and SOA

• Interop Standards and Services

• Real-World SOA

• SOA Technology

• Virtualization

• Specially Selected Hot Topics

 

This year's conference will also feature two Power Panels. Don't miss the SOA/Web 2.0/AJAX Power Panel, and Virtualization Power Panel. The Power Panels are FREE to all attendees, and will be recorded for broadcast by SYS-CON.TV.

 

The best news for this year's conference delegates is that the "Golden Pass" registration now provides full access to all conference sessions.