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Richard Davies wrote: The UK has a good crop of technology pioneers in cloud computing - for example ElasticHosts, FlexiScale, Flexiant, OnApp - and also some strong government initiatives such as G-Cloud. We will have to see whether this kind of technical leadership converts into swift mass-market adoption or not.
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eBay to Present "SOA Deployment Challenges in the Real World" at SOA World Conference & Expo
The complexity of implementing and deploying SOA in large enterprises is often overlooked

SOA concepts have been around for a while and all of the benefits and promises it offers look good on paper. The complexity of implementing and deploying SOA in large enterprises is, however, often overlooked. The problems get further exacerbated when trying to migrate from existing monolithic web applications and its infrastructure to an SOA model, rather than starting fresh from the ground up. In this presentation, after a brief recap of the SOA model and its benefits, some of the real challenges in moving to the SOA model, in a large enterprise are discussed. These challenges include technical as well as operational. The talk then covers how we are addressing some of these challenges in building the SOA platform at eBay, without getting into eBay specifics. The session concludes with some key take away points to keep in mind when considering a SOA model.

Speaker Bio: Sastry Malladi is a technology evangelist with over 18 years of experience in architecting and building scalable distributed computing systems in the areas of application servers, Java/J2EE/Web services, SOA and grid computing. He is currently a principal architect at eBay, driving the SOA architecture for the eBay e-commerce platform. Prior to joining eBay, Malladi was co-founder and CTO of OpenGridSolutions, a founding member and Architect at SpikeSource, and architect at Oracle. He holds a master's degree from I.I.T, Kharagpur, India, and has contributed to and represented in many standards at OMG, JCP, GGF and OASIS.

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Service-oriented architectures (SOAs) have evolved over the past few years out of the original vision of loosely coupled web services replacing constrained, stovepiped applications throughout enterprise IT. Every major enterprise technology vendor today has developed its own SOA strategy, supported by innumerable mid-size companies and start-ups offering specific SOA aspects or entire solutions. This explosive growth in SOA technology is in response to a global demand--IDC estimates that spending on SOA services alone will grow from $8.6 billion to more than $33 billion by 2010.
 
SOA World Conference & Expo
SOA World Conference & Expo 2007 brings together the best minds in the business to San Francisco for a two-day conference that offers comprehensive coverage of SOA and what it means to enterprise IT today. As Zapthink analyst Jason Bloomberg has noted, "SOA involves rethinking how the business leverages IT in many various ways." Attend SOA World Conference & Expo 2007 West and learn from more than 100 speakers about how SOA is transforming business--and the way IT and business managers think about their businesses, processes, and technology.
 
Virtualization Conference & Expo
The colocation of SOA World Conference & Expo 2007 West and Virtualization Conference & Expo delivers the most relevant content to IT and business. Conference attendees will be able to choose from four great tracks at this year's event. Mix and match all you want, or slot into your favorite topic for the duration! The tracks include:
 
• Web 2.0/AJAX and SOA
• Interop Standards and Services
• Real-World SOA
• SOA Technology
• Virtualization
• Specially Selected Hot Topics
 
A Duo of Power Panels
This year's conference will also feature two Power Panels. Don't miss the SOA/Web 2.0/AJAX Power Panel, and Virtualization Power Panel. The Power Panels are FREE to all attendees, and will be recorded for broadcast by SYS-CON.TV.
 
Receive a Week's Worth of Education in Two Information-Packed Days!
The best news for this year's conference delegates is that the "Golden Pass" registration now provides full access to all conference sessions.

About SOA News Desk
SOA World Magazine News Desk trawls the world of distributed computing and SOA-related developments for the latest word on technologies, standards, products, and services and brings key information to you in a timely and convenient summary form.

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