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News Desk iTKO CEO to Present Virtualization Session at SOA World Conference & Expo
Virtualized Behavior: The Next Generation of Virtualization for SOA
By: SOA News Desk
Nov. 9, 2007 09:00 AM
SOA and Virtualization are currently considered to be two separate disciplines, but they no longer need to be. SOA offers the enterprise the benefits of increased agility and cost efficiency in terms of application development, reuse, and making connections across heterogeneous applications and business partners. Virtualization is creating some real cost benefits for the data center in terms of hardware, but it is still leaving most of the potential efficiency and cost savings on the table for SOA. How can teams Virtualize to improve the quality and time-to-market of SOA functionality, which does not necessarily reside under a centralized team's control? The extended organization must break the barriers of connecting these two strategies by Virtualizing their shared Behaviors, thereby multiply the expected value of virtualization.Current state of Virtualization and the barriers to SOA Success. You can Virtualize without SOA, but you can't succeed at SOA without Virtualization. How will companies manage the changing and complex behaviors of SOA applications and their underlying systems? What tangible and intangible benefits will come from combining SOA and Virtualization? Speaker Bio: Shridhar joined iTKO in September 2005. He has an accomplished executive career leading global teams in marketing, sales, implementation, and business development of software applications. Prior to iTKO, he held several key management roles during a 10-year tenure at i2, including CMO, SVP and GM of the High-Tech Business Unit, and VP of eBusiness solutions. His deep understanding of sales management, product management, development and end customer business needs were essential in helping i2 grow from a startup to a world-class enterprise software company. He started his career as an applications engineer for Ford Motor Company. Shridhar holds software and process engineering patents, and earned Ph.D. and M.S. degrees in Industrial Engineering from Purdue University and SUNY Buffalo, respectively. Register for SOA World Conference & Expo Register for Virtualization Conference & Expo Submit Your Paper to Present a Session Sponsor SOA World / Virtualization Conference & Expo Service-oriented architectures (SOAs) have evolved over the past few years out of the original vision of loosely coupled web services replacing constrained, stovepiped applications throughout enterprise IT. Every major enterprise technology vendor today has developed its own SOA strategy, supported by innumerable mid-size companies and start-ups offering specific SOA aspects or entire solutions. This explosive growth in SOA technology is in response to a global demand--IDC estimates that spending on SOA services alone will grow from $8.6 billion to more than $33 billion by 2010. SOA World Conference & Expo SOA World Conference & Expo 2007 brings together the best minds in the business to San Francisco for a two-day conference that offers comprehensive coverage of SOA and what it means to enterprise IT today. As Zapthink analyst Jason Bloomberg has noted, "SOA involves rethinking how the business leverages IT in many various ways." Attend SOA World Conference & Expo 2007 West and learn from more than 100 speakers about how SOA is transforming business--and the way IT and business managers think about their businesses, processes, and technology. Virtualization Conference & Expo The colocation of SOA World Conference & Expo 2007 West and Virtualization Conference & Expo delivers the most relevant content to IT and business. Conference attendees will be able to choose from four great tracks at this year's event. Mix and match all you want, or slot into your favorite topic for the duration! The tracks include: • Web 2.0/AJAX and SOA • Interop Standards and Services • Real-World SOA • SOA Technology • Virtualization • Specially Selected Hot Topics A Duo of Power Panels This year's conference will also feature two Power Panels. Don't miss the SOA/Web 2.0/AJAX Power Panel, and Virtualization Power Panel. The Power Panels are FREE to all attendees, and will be recorded for broadcast by SYS-CON.TV. Receive a Week's Worth of Education in Two Information-Packed Days! The best news for this year's conference delegates is that the "Golden Pass" registration now provides full access to all conference sessions.
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