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Scott McNealy has been hypothesizing that "It would be very well-read," even though - so he explains - he can't start one because he has "to play a little bit more like Switzerland" and be neutral. (Oh, that would be a McNealy first right there.)

Yes, "CEO Blogging" is back in the headlines again.

So, should he or shouldn't he? Presumably McNealy would be more than welcome to join The International Club of CEO Bloggers - led by Guillaume du Gardier who describes himself as "CEO and Blogger" (for the curious, CEO Bloggers' Club comes out in French as "Club des PDG Blogueurs" - so now you know!)

McNealy, were he ever to start CEO-blogging, would be joining folks like Craig Newmark - the CEO of Craiglist - and Mark Cuban - the billionaire businessman, CEO, and owner of the Dallas Mavericks basketball team whose Blog Maverick is a lively read.

Though he's not a CEO,  the blog of John Patrick, former Vice President of Internet technology at IBM, now President of Attitude LLC, is considered a must-read by anyone wishing to read insightful commentary on the next-generation Internet. Perhaps a McNealy blog would be a combination of Patrick and Cuban?

No disrespect to McNealy or Jonathan Schwartz or anyone else, but all bets would be off as to who is writing the world's most widely-read blog if Brier Dudley, a Seattle Times technology reporter, is right. Because Dudley recently reported that one William H. Gates III is possibly about to start out-blogging every blogger in cyberspace:

"Bill Gates could join the ranks of bloggers
Bill Gates has a reputation for coming late to the party, then making a big splash when he arrives. That's what happened after the Microsoft chairman realized the potential of the Internet. And it may happen again if he starts his personal Web log. Yes, the world's richest man may start his own blog "

This report is from just a week ago. Watch out, world, here comes Blogzilla.