As organizations introduce service orientation as a computing theme formally supported through enterprise architecture, they are encountering several obstacles. Service orientation promotes the sharing of capabilities across traditional enterprise system, information, and application boundaries. In this session we will review how we can reduce friction and manage the organizational change associated with the introduction of an enterprise SOA program and the common governance models that are emerging. We will also discuss how the discipline of enterprise architecture governance is being applied to SOA and provide an overview of how governance automation systems are evolving to support the "socialization of service orientation" through an "early-cycle" governance model and "closed-loop" SOA infrastructure.

 Frank Martinez, is a recognized expert in the area of distributed, enterprise application and infrastructure platforms. Mr Martinez is focused on driving development of scalable service-oriented infrastructure software that integrates business processes and information enterprise-wide. Mr Martinez’s reputation as a technological visionary is demonstrated by his record of bringing innovative and commercially successful software solutions to market. He has had operating roles as a senior executive of several VC-backed firms. Mr Martinez was recently named an InfoWorld Innovator by InfoWorld magazine and has also been named one of 25 leading IT innovators by CRN.

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Third International "Virtualization Conference & Expo" Call for Papers Now Open
Virtualization, the hottest subject in all IT right now, will be center stage in New York City - 23-24 June, 2008, at the next conference and expo in the SYS-CON Events' third international Virtualization Conference & Expo.

Key opinion-formers in the field of infrastructure and pioneers of virtualization technologies of all types have already begun submitting speaking proposals to Virtualization Conference & Expo 2008 East, being held in New York City, 23-24 June, 2008. Topics covered will range from Application Virtualization, Desktop Virtualization, Network Virtualization, Server Virtualization, and Storage Virtualization, to Virtual Machine Automation, Physical to Virtual (P2V) Migration, Management Applications, Tools and Utilities, and Virtualization Scripts and Procedures.

Submissions on these and dozens of other topics have already begun streaming in. The Call for Papers is as always a 100% online process, found here.

IDC has stated that the virtualization services market alone is going to reach $11.7 billion by 2011 and in general this technology, which has been around for a good number of years, seems suddenly to be on everyone's mind.

In short, Virtualization is fast becoming a key requirement for every server in the data center, enabling increased workloads in server consolidation projects, efficient software development and testing, resource management for dynamic data centers, application re-hosting and compatibility, and high-availability partitions.

Help with that transformation: submit your speaking proposal today.

Topics will include:

• Server Virtualization
  
• Desktop Virtualization
  
• File Virtualization
  
• The Future of the Virtual Enterprise
  
• Hosted Virtualization
  
• Para-virtualization
  
• Virtualization Hardware Support
  
• Hardware-level Virtualization
  
• Storage Virtualization
  
• Virtualization for Server Consolidation and Containment
  
• Windows Virtualization
  
• Utility Computing
  
• State of the Virtualization Services Market