Chris Keene's "Keene View" Blog

Ben Worthen of the Wall Street Journal recently posted an entry about Web 2.0 adoption. He cited a Forrester survey that concluded Enterprise Web 2.0 solutions would gain broad adoption in 2008 despite clear CIO resistance to the siren call of blogs and wikis.

As a strong proponent of Web 2.0 in the enterprise, we at WaveMaker want very much to see a rapid adoption of these technologies at the corporate level. On the other hand, wishing won't make it so - the grab-bag of technologies and ideas that constitute Web 2.0 are bound to confuse the IT community.

There are two possible observations here:

1. Damn the data, full speed ahead. Just like drug companies that sink a great deal of money into disappointing clinical trials that they then attempt to spin into medical break-throughs, analyst firms like Forrester won’t sell many copies of a Web 2.0 report that concludes Web 2.0 ain’t happening in the enterprise anytime soon. Thus there is a strong incentive for the report authors to refute their own data in the survey summary.
2. Web 2.0 is being pulled into the enterprise, not pushed. Since the PC, all client-side technologies have been pulled into the enterprise by business users, not pushed into the enterprise by central IT. The main themes of Web 2.0 – rich interface, collaboration and user-driven content – have more to do with how users interact with their computers than with computer infrastructure.