LOUISVILLE, Ky., April 6 /PRNewswire/ -- TelaPoint, Inc., a leading Internet supply chain software provider for the Convenience Store and Petroleum industry, announced today that NELLA Oil Company has implemented its TelaFuel(TM) Internet software solution to streamline and manage its fuel replenishment process. NELLA Oil is using TelaFuel, a browser-based application suite, to improve management of fuel replenishment operations across all of its retail convenience stores and wholesale petroleum operations located in the Northern and Central California area. With TelaFuel, NELLA Oil is electronically processing fuel replenishment orders and optimizing the scheduling of its Gulf Transportation fleet to better manage petroleum inventories and supply logistics, resulting in lower costs and greater administrative efficiency.

"Our decision to implement TelaPoint's Internet supply chain solution is a key part of our strategy to better use technology to improve operations in our company," said Ken Dwelle, of NELLA Oil Company. "TelaFuel is helping us streamline our fuel forecasting, transportation dispatch and supplier reconciliation operations by making the process more efficient and integrating it with our PDI Petroleum Distribution accounting system."

"TelaPoint is pleased to serve NELLA Oil Company and is committed to assisting them in achieving their retail and wholesale petroleum objectives." said TelaPoint's President, Mike Dahlem. "Progressive and growth-minded companies such as NELLA Oil clearly recognize the enormous potential to increase business process efficiencies, trim costs and to enhance relationships with new and existing trading partners by leveraging our TelaFuel technology."

TelaFuel is an Internet supply chain software solution that includes Smart Replenishment(TM), Smart Buying(TM) and Smart Invoicing(TM). The TelaFuel solution helps companies realize fewer communication errors with transportation partners, lower fuel inventory and replenishment costs, make better fuel purchasing and pricing decisions, and streamline fuel invoice reconciliation.

All TelaPoint(TM) customers have secure access through browser-based software applications allowing for timely and accurate communication with their authorized trading partners. TelaPoint's Internet services extend and redefine interaction and collaboration between trading partners in the Convenience Store and Petroleum supply chains.

About NELLA Oil Company

NELLA Oil Company, a third-generation family-owned business, is headquartered in Sacramento, California. Its origin dates back to the former Beacon Oil Company, founded in 1931 by Walter B. Allen. His four grandsons - Tom, Walt, Steve and David Dwelle - grew up in the oil business. In 1979 the Dwelle brothers formed a partnership with the purchase of seven gas stations in the greater Sacramento region. They named the company "NELLA" (Allen spelled backward) in honor of their grandfather.

NELLA Oil Company owns and operates a growing number of Flyers(TM) and Olympian(TM) retail convenience stores, and Java City(TM) Espresso Bars. In addition, NELLA is a branded distributor of Mobil, Exxon, Chevron and Shell fuels for both wholesale and retail customers. As the largest member of the CFN (Commercial Fueling Network), they also operate one of the largest chains of cardlock fuel sites - Olympian, in Northern and Central California, and a fleet of fuel transports - Gulf Transportation, supplying independent dealers, jobbers, and other commercial end-users.

About TelaPoint

TelaPoint, Inc. is the first Internet platform software company to provide business-to-business applications focused exclusively on the Convenience Store and Petroleum industry. The TelaPoint application suite enables convenience stores and fuel outlets to improve the efficiency of their fuel replenishment, buying and administrative operations. Founded in February 1999, TelaPoint is a privately held company headquartered in Louisville, Kentucky.

Additional information on TelaPoint is available via the Internet at http://www.telapoint.com/ or through email at media@telapoint.com . TelaPoint, TelaFuel, Smart Replenishment, Smart Buying, Smart Invoicing, and the TelaPoint logo are trademarks of TelaPoint, Incorporated. All rights reserved. All other company and product names are registered trademarks or trademarks of the respective companies with which they are associated and are acknowledged.

TelaPoint Contact John Humphreys Vice President TelaPoint, Inc. 502.569.7500 ext.231 jhumphreys@telapoint.com

CONTACT: John Humphreys, Vice President of TelaPoint, Inc.,
+1-502-569-7500, ext. 231, or jhumphreys@telapoint.com

Web site: http://www.telapoint.com/