MIDDLESEX, United Kingdom, April 12 /PRNewswire/ -- Playboy TV UK, a leading provider of high-quality, entertainment programming for adults, and Sky Interactive have concluded an agreement to give digital satellite viewers the option to subscribe to Playboy TV UK's channels by pressing the red button on their remote control. This new service launched on 30 March.

Sky customers can now subscribe to Playboy TV, the Adult Channel, Spice Extreme, Climax3, or a combination of the six channels, simply by pressing the red button. As a result of this deal, registrations for Playboy TV are integrated directly with Sky Interactive's customer database, significantly speeding up the process. When a customer wants to subscribe, their address details are retrieved from Sky Interactive's customer database, so all they need to provide is their name and their payment details.

Commenting on the deal, Jeremy Yates, Managing Director, Playboy TV UK said: "We are very excited to be working with Sky Interactive to make our customers' lives easier. This development allows viewers to sign up to our services in a discrete way with the minimum of fuss. We see this development as a key driver of business growth in the coming months."

About Playboy TV UK

Playboy TV UK operates Playboy TV, The Adult Channel, Spice Extreme and Climax3 which are among the most popular adult entertainment television networks in the UK. Available on Sky Digital, ntl and Telewest platforms, the channels are available as encrypted premium services on a monthly subscription and Pay Per Night basis. Playboy TV UK is a subsidiary of Playboy TV International.

About Playboy TV International

Playboy TV International, wholly owned by Playboy Entertainment Group, Inc. (PEGI), a division of Playboy Enterprises, Inc. (NYSE: PLA), develops and operates quality adult entertainment television networks worldwide under the Playboy TV and Spice brands. PTVI has full ownership of Playboy TV, The Adult Channel, and Spice Extreme in the United Kingdom and Europe and Spice Platinum in Europe. PTVI also has an equity interest in Playboy TV and Channel Ruby in Japan and Playboy TV Latin America & Iberia. Playboy TV International is headquartered in Los Angeles with major presence in key European and Asian markets. Under strategic alliances with leading international partners, PTVI operates branded networks in Australia, France, Germany, Hong Kong, Israel, South Korea, New Zealand, Poland, Scandinavia, and Turkey.

Janis Woolley of Playboy TV, 020-8581-7420, janis.woolley@playboytv.co.uk