iPhone News Desk
AJAX + iPhone + Mobile Ads
Dynamic Ads solution allows the creative content of an ad to change depending on the personal tastes of the end user
By: iPhone News Desk
Mar. 12, 2008 07:00 AM
The first platform to enable highly interactive AJAX advertisements on mobile phones, including the iPhone, has just been released. Relevantis, Inc. says that its Dynamic Ads solution allows advertisers to interact with customers "in a personalized and engaging manner."
"Animation and rich media are all enabled in an ultra-fast manner," said Relevantis CEO Scott Searle. "We believe mobile advertising shouldn't slow down the user experience. Our Dynamic Ads are lightning fast and fun to use. The result is a great dialog between customers and advertisers that wasn't previously possible on a mobile phone."
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