yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
Cloud Expo & Virtualization 2009 East
Smarter Business Solutions Through Dynamic Infrastructure
Smarter Insights: How the CIO Becomes a Hero Again
Windows Azure
Why VDI?
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun's Incubation Platform: Helping Startups Serve the Enterprise
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
AJAX + iPhone + Mobile Ads
Dynamic Ads solution allows the creative content of an ad to change depending on the personal tastes of the end user

The first platform to enable highly interactive AJAX advertisements on mobile phones, including the iPhone, has just been released. Relevantis, Inc. says that its Dynamic Ads solution allows advertisers to interact with customers "in a personalized and engaging manner."

"Animation and rich media are all enabled in an ultra-fast manner," said Relevantis CEO Scott Searle. "We believe mobile advertising shouldn't slow down the user experience. Our Dynamic Ads are lightning fast and fun to use. The result is a great dialog between customers and advertisers that wasn't previously possible on a mobile phone."

Offered as a stand-alone component or as part of the company's Universal Ad Platform, the Dynamic Ads solution is optimized for iPhone and other next-generation mobile devices such as Nokia N-Series and Microsoft Windows Mobile phones, Searle said. 

"The solution delivers a powerful toolkit for publishers and advertisers: Publishers are able to charge for impressions as well as actions, such as clicking to call the advertiser; advertisers are able to offer engaging ad content that was not previously possible on mobile phones," he added.

According to Searle, developers of iPhone applications and iPhone-optimized web sites will be able to use the solution to monetize their content, offering consumers a free, ad-supported experience.

In what he claims is a first for mobile phones, users will be able to interact with ads without leaving the publisher's web site, Searle said.

"For example, users viewing an automobile advertisement are able to touch the ad and instantly see more details in an animated fashion. Additionally, users can perform meaningful actions within the expanded ad, such as calling to schedule a test drive of the car."

The release comes hot on the heels of Apple's recently announced iPhone SDK.

About iPhone News Desk
iPhone News Desk monitors the new world of the iPhone to present software developers and IT professionals with immediate updates on related technology advances, software and business trends, new products and standards in the iPhone and i-technology space.

In order to post a comment you need to be registered and logged in.

Register | Sign-in

Reader Feedback: Page 1 of 1

Latest Cloud Developer Stories
CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Ac...
Moving to Azure is the path to digital transformation, but not every journey is effective. Organizations that start with a cohesive, well-planned migration strategy can avoid common mistakes and stay a step ahead of the competition. Learn from Atmosera CEO, Jon Thomsen about the ...
Cloud is the motor for innovation and digital transformation. CIOs will run 25% of total application workloads in the cloud by the end of 2018, based on recent Morgan Stanley report. Having the right enterprise cloud strategy in place, often in a multi cloud environment, also hel...
Data center, on-premise, public-cloud, private-cloud, multi-cloud, hybrid-cloud, IoT, AI, edge, SaaS, PaaS... it's an availability, security, performance and integration nightmare even for the best of the best IT experts. Organizations realize the tremendous benefits of everyt...
DevOps has long focused on reinventing the SDLC (e.g. with CI/CD, ARA, pipeline automation etc.), while reinvention of IT Ops has lagged. However, new approaches like Site Reliability Engineering, Observability, Containerization, Operations Analytics, and ML/AI are driving a resu...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers
Most Read This Week