iPhone News Desk
iPhone is Paying off Big for Both Apple and AT&T
The iPhone is providing big benefits to both its users and the companies that sell it
By: iPhone News Desk
Apr. 2, 2008 02:45 PM
"The iPhone has shifted power in the US smartphone market away from carriers and mobile software companies, and toward hardware companies like Apple," said Michael Mace, a principal at Rubicon Consulting, as Rubicon today released a new survey showing that the iPhone is providing big benefits to both its users and the companies that sell it. "The challenge for Apple is moving iPhone demand beyond early adopters and current Apple customers," Mace added.
But the survey also showed that most iPhone users are young early adopters, about 75% of whom are previous Apple customers. And they're not universally satisfied with everything about the device -- about 40% report that it can't display all the websites they want to visit, and many also said they would like to see physical changes to the product, such as the addition of a bigger screen or a thumb keyboard.
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