There is considerable attention being paid to service oriented architectures (SOA) and their promise of leveraging new and existing application components – services – in composite applications that may span multiple business units within an organization. While the construction, or enablement, of these services is well defined, what is often left as an assumption is that once deployed, the service will simply be available. The reality is that if consideration is not given to the reliability, availability and recoverability of your services, then you may find yourself leaping from the frying pan and into the fire.

This presentation will discuss the use of service virtualization and grid technology to enable service execution. Using existing grid technologies, organizations can achieve guaranteed, horizontal scaling of service execution across the entire computing infrastructure, regardless of demand. The result is an infrastructure for deploying, managing and scaling services that delivers the confidence that, when called, your service will be available.

Speaker Bio: Gordon serves as the virtualization evangelist for DataSynapse, and is an industry veteran with twelve years of experience as a systems engineer and solution architect. In his role, Gordon is responsible for communicating the value of products and solutions to various audiences, including customers, partners, prospects and the market at large. He is also a global resource to the field operations team, providing in-depth knowledge of products and expertise in infrastructure software.

Prior to becoming the virtualization evangelist, Gordon was director of systems engineering for DataSynapse, working directly with product marketing, engineering and support. Before joining DataSynapse, Gordon held several positions in systems engineering and solution architecture at Borland Software, Oracle, WebGain, ObjectSpace, Sun Microsystem and ObjectDesign. Gordon has also worked as an adjunct professor of computer science for the University of Massachusetts.

3rd International "Virtualization Conference & Expo" Call for Papers
Virtualization, the hottest subject in all IT right now, will be center stage in 2008. Key opinion-formers in the field of infrastructure and pioneers of virtualization technologies of all types have already begun submitting speaking proposals to Virtualization Conference & Expo 2008 East, being held in New York City, June 23-24, 2008. Topics covered will range from Application Virtualization, Desktop Virtualization, Network Virtualization, Server Virtualization, and Storage Virtualization, to Virtual Machine Automation, Physical to Virtual (P2V) Migration, Management Applications, Tools and Utilities, and Virtualization Scripts and Procedures.

Submissions on these and dozens of other topics have already begun streaming in. The Call for Papers is as always a 100% online process, found here.

IDC has stated that the virtualization services market alone is going to reach $11.7 billion by 2011 and in general this technology, which has been around for a good number of years, seems suddenly to be on everyone's mind.

In short, Virtualization is fast becoming a key requirement for every server in the data center, enabling increased workloads in server consolidation projects, efficient software development and testing, resource management for dynamic data centers, application re-hosting and compatibility, and high-availability partitions. Help with that transformation: submit your speaking proposal today.

Topics will include:

• Server Virtualization
• Desktop Virtualization
• File Virtualization
• The Future of the Virtual Enterprise
• Hosted Virtualization
• Para-virtualization
• Virtualization Hardware Support
• Hardware-level Virtualization
• Storage Virtualization
• Virtualization for Server Consolidation and Containment
• Windows Virtualization
• Utility Computing
• State of the Virtualization Services Market

Virtualization Technology Providers and Contributors in 2008
The following companies are among the providers and contributors of Virtualization technology: 3Leaf Systems, 3Tera, Acronis, Actional, Active Endpoints, ActiveGrid, activePDF, ActiveServers, ActiveState, Actuate, Agile Software, Agilent, AGiLiENCE, Agilysys, Akamai, Akorri, AlachiSoft, Altova, AMD, AMDAHL, Amentra, Amyuni, anacubis, Apani, APC, Appcelerator, Appistry, AppStream, Ascential, Attune Systems, Autodesk, AutoVirt, Availl, Azul Systems, BEA Systems, B-Hive, Black Duck Software, Black Hat, Blackbaud, Blue Lane Technologies, BlueArc, BlueNote, BluePhoenix Solutions, BMC Software, Borland, Bristol Technology, Brix Networks, BroadVision, Brocade, Burton Group, Business Objects, CA, CalAmp, Cassatt, Cast Iron, Catbird, Cayenne Technologies, Ceedo Technologies, Cenzic, CiRBA, Cisco Systems, Citrix Systems, ClearApp, ClearCube Technology, Compass America, Composite Software, Compuware, Configuresoft, Continuity Software, Coraid, Courion, Coyote Point Systems, DataDirect, DataSynapse, Dell, Double-Take Software, Ecora Software, EDS, Egenera, Elastra Corporation, Embarcadero, EMC Corporation, Enomaly Open Source, Enterprise Management Associates, Entuity, EqualLogic, ESRI, F5 Networks, Fortisphere, Forum Systems, Fujitsu, GemStone, Getronics, GigaSpaces, Green Hills Software, Grid Dynamics, GridGain Systems, GT Software, Hitachi Data Systems, HP, Hyperic, IBM, ICEsoft, Illumita, ILOG, IMEX Research, Information Builders, InstallFree, Intel, International Computerware, iTKO LISA, JBoss, Juniper, Kidaro, LynuxWorks, ManageIQ, Marathon Technologies, Mellanox, Microsoft, Mindreef, MokaFive, MKS, Moka5, Motorola, NASTEL, Ncomputing, NEC, NetApp, Netegrity, Neverfail, Nexaweb, NextAxiom, Nimbus, Novell, OpenSpan, OPNET Technologies, OpTier, Oracle, Panacea Software, Parallels, Pillar Data Systems, PlateSpin, PLX Technologies, Progress Software, Prolifics, Prosync Technology, Provision Networks, QLogic, Quest Software, Racemi, Raxco Software, Red Hat, Reflex Security, Resolutions Enterprises, Riverbed Technology, Rogue Wave, rPath, RSA Security, SanDisk, SAP, Saugatuck Technology, ScaleMP, Secure Command, ShavLik, ServInt Internet Services, Silpion IT Solutions, Software AG, Splunk, StackSafe, Stoneware, StoreVault, StrikeIron, STT, WebOS, Sun Microsystems, Surgient, Sybase, Symantec, Tenfold, TheInfoPro, Thinstall, Third Brigade, TIBCO Software, Tideway Systems, TRANGO Virtual Processors, Transitive, Trend Micro, Trigence, Unisys, Verio, VeriSign, Virtual Iron, VirtualLogix, Vizioncore, VKernel, VMLogix, vmSight, VMware, WSO2, XDS, Xiotech, xkoto, and Xsigo Systems.