Long-Tail SOA and the Mythology of Re-Use
In praise of the niche market, the other 80%
By: Marc Rix
May. 22, 2008 10:30 AM
Not all services are created equal. It would be great if implementing SOA were simply a matter of applying a standard design pattern to all services. Once IT had identified and codified an optimal design standard, services could be stamped out in assembly-line fashion until the IT landscape had been transformed. Unfortunately, we don’t live in a cookie-cutter service Utopia.
Different Strokes for Different Folks
Like books, songs, movies, news, and coffee, different customers prefer different IT services. There are popular “mainstream” services that appeal to large groups and unpopular “niche” services that appeal to only a few people. What’s more, as the world is discovering that there’s tremendous value in offering niche products to obscure “Long-Tail” consumer markets, IT has a similar opportunity in providing big value to the enterprise by offering Long Tail services. This flies in the face of traditional IT strategy (and popular SOA strategy for that matter), but it’s an essential ingredient in the recipe for agility.
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