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Richard Davies wrote: The UK has a good crop of technology pioneers in cloud computing - for example ElasticHosts, FlexiScale, Flexiant, OnApp - and also some strong government initiatives such as G-Cloud. We will have to see whether this kind of technical leadership converts into swift mass-market adoption or not.
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Kirill Sheynkman, Elastra Founder & CEO To Present at SYS-CON's "Cloud Computing Expo"

Cloud Computing, in its current incarnation, falls short on its promise to make computing as a whole as simple as plugging an application into a utility service, says Kirill Sheynkman, Founder & CEO of Elastra Corporation. Sheynkman will be giving a session on Elastic Computing vs. Cloud Computing at SYS-CON's 'Cloud Computing Expo' (November 20-21, 2008) - a brand new adjunct to the 4th International Virtualization Conference & Expo being held at The Fairmont Hotel in San Jose, CA.

"The 'cloud' model initially has focused on making the hardware layer consumable as on-demand compute and storage capacity," Sheynkman explains. 

"This is an important first step," he continues, "but for companies to harness the power of the cloud, complete application infrastructure needs to be easily configured, deployed, dynamically-scaled and managed in these virtualized hardware environments."
 
According to Sheynkman, Elastic Computing enhances the cloud computing model by allowing companies to efficiently and cost-effectively configure, deploy and managing clustered, highly-scalable applications in cloud computing environments.

In his November Cloud Computing Summit session, "Elastic Computing vs. Cloud Computing: What's the Difference and When Do You Use Them?" he will discuss in greater detail how these models work in concert and how to gain business value from them. 
 
Sheynkman was cofounder and CEO of two successful startups before Elastra: Stanford Technology Group acquired by Informix/IBM in 1995 and Plumtree Software acquired in 2005 by BEA. Between startups, he was EIR at Sequoia Capital.

At the Cloud Computing Expo, he will be speaking alongside other top Cloud luminaries and ecosystem participants, including:
  • Mike Eaton, CEO, Cloudworks
  • Willy Chiu, VP of High Performance on Demand Solutions, IBM
  • Dave Durkee, CEO, ENKI 
  • John Janakiraman, CTO, Skytap
  • Billy Marshall, Founder & CEO, rPath
  • Dr Thorsten von Eicken, CTO & Founder, RightScale
  • Patrick Harr, CEO, Nirvanix
  • Reuven Cohen, Founder & Chief Technologist, Enomaly
  • Don MacAskill, CEO & Chief Geek, SmugMug
  • Jason Hoffman, CTO, Joyent
  • Lars Leckie, Principal, Hummer Winblad Venture Partners

    The theme of the the inaugural Cloud Computing Expo is "The Delivery of IT Resources as Services" - and there will be a rich mix of technical and strategic sessions designed to help IT professionals make informed technology choices as well as understand how Cloud Computing will impact existing IT processes. Sessions will cover a range of Cloud-related topics including:

  • Utility Computing
  • SaaS
  • Platform-as-a-Service
  • Automation
  • Grid Software
  • Elastic Computing
  • Cloud Databases
  • Scalability
  • Fabric Computing
  • Green IT
  • High-Performance Computing
  • Service Management
  • Web-scale Computing
  • Cloud Standards
Submit Your Speaking Proposal to the 1st International Cloud Computing Expo (20-21 November, 2008) in San Jose CA
About Cloud News Desk
Cloud Computing News Desk brings the latest industry news related to the Cloud paradigm of massively scalable IT resources and capabilities delivered as a service using Internet technologies. For up to date news on the International Cloud Computing Conference & Expo series, the easiest way is to follow it on Twitter.

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