Research and Markets (http://www.researchandmarkets.com/research/94b96d/web_2_0_and_the_en) has announced the addition of the "Web 2.0 and the Enterprise: Strategies to Maximize New Opportunities towards Web 3.0" report to their offering.

"In 2007, venture capitalists pumped a record $1.34 billion into 178 Web 2.0 deals in the US, an increase of 88 per cent on the previous year...""

Web 2.0 and The Enterprise is a new report that examines how the underlying concepts behind Web 2.0 and the technologies and services it enables are filtering into the corporate world.

While there is much debate in the industry about the nature of Web 2.0 and an exact definition of the term, there is no denying that the services and technologies it has engendered are becoming deeply entrenched in the consumer world. Internet-savvy consumers especially those aged 18-34 are as comfortable with social networking, blogging and twittering as they are with using the phone or writing an email.

Identify and exploit the opportunities arising from the implementation of Web 2.0 applications in enterprise technology with the help of this new report...

This report will enable you to…

-Understand the impact of Web 2.0 on the enterprise across collaboration and marketing and how its application differs across key sectors

-Assess the risks associated with implementing Web 2.0 with this report’s examination of key drivers, inhibitors and case study analysis of Web 2.0 in action.

-Quantify the market potential of Web 2.0 using this report’s sizing data for key market segments (e.g. the online advertising and social networking advertising opportunities) and IT spending priorities for different-sized organisations

-Create more effective Web 2.0 sales and enterprise implementation strategies based on this report’s analysis of key vendors providing Web 2.0 solutions in terms of their strengths, weaknesses and best practices.

Some key questions answered by this report...

-What are Web 2.0 and Web 3.0?

-Who are the leading vendors of Web 2.0?

-What is driving take-up of Web 2.0?

-How can Web 2.0 be applied to the enterprise environment?

-What is the best way to sell Web 2.0 to organisations?

-Why are Web 2.0 companies receiving such high valuations?

-What are the challenges in rolling out Web 2.0?

-Will the Web 2.0 bubble burst?

-Innovations in the Management of Diabetes

-Next generation treatments and market dynamics

Key issues examined in this report...

-Advertising on social networks, applications or widgets. In 2007, eMarketer predicted around $900 million would be spent on advertising through social networking sites in the US and $335 million elsewhere.

-Consumer innovation in The Enterprise. Military and commercial enterprises used to lead technology but increasing consumer uptake of Web 2.0 is leaving the enterprise having to play catch-up.

-Barriers to the take-up of Web 2.0. These include: enterprise security fears; confidentiality and return on investment; network traffic congestion; arguments over who should pay for increased bandwidth usage and the threat of legal action online.

-Web 2.0 collaboration. The benefits for the enterprise include tapping into the ‘wisdom of crowds’, bypassing email as a communications method, flexibility in creating Web 2.0 applications on an ad hoc basis and genuine knowledge sharing.

Key Topics Covered:

Chapter 1 Introduction

Chapter 2 What Web 2.0 means for your

Chapter 3 The enterprise approach to Web

Chapter 4 Why Web 2.0 matters

Chapter 5 Collaboration in a Web 2.0 world

Chapter 6 Web 2.0 marketing opportunities

Chapter 7 Vendors to watch

Chapter 8 Where next: Web 3.0

Companies Mentioned:

-IBM

-Microsoft

-Oracle

-Intel

-Cisco

For more information visit http://www.researchandmarkets.com/research/94b96d/web_2_0_and_the_en

Source: Business Insights