Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
SOA and Services
Innovation in business is vital to success

When I was a kid, which seems like just yesterday (and no comments from the peanut gallery), I loved playing with LEGO, making imaginary ray guns, space ships, and other things that amuse the average boy. LEGO's popularity and longevity have to be due in no small part to the ability to assemble a new creation from basic components.

Mashups are the IT version of LEGO (or at least the creations we used to make with all the little blocks). They are part of the breakthrough we've been waiting for in the user interface space for quite some time. Our interfaces had become boring, and just like the silos of application functionality that we are trying to dismantle using SOA, our interfaces have been isolated areas on our screen. They overlap, they cover one another, but they never intersect, no matter how much we'd like them to.

Recently it became apparent to me how much mashups are a part of our future, and, more important, how we can come to rely on them without even realizing it. I've been using some real estate sites and have gotten used to mapping and overlays and the ability to resize the maps. Nothing remarkable, really, but I also received an e-mail from a vendor that included a link to a map for the location. When I went to the site, I was disappointed - the map was simply a static image, rather than one I could adjust so I could see routes and other points of interest. I even muttered "How Web 1.0" under my breath. Clearly, I've become spoiled by the capabilities and possibilities that Web 2.0 and SOA offer.

Harvesting these capabilities is the true task of the IT organization, especially the CTO. Keeping the servers up and running the existing applications is definitely a vital part of the IT mission, but it's table stakes - it gets you into the game, or keeps you in it, but you don't win the game with excellence around data centers. You win by adopting new technologies and visioning the future of your business with them in your mix.

Innovation in business is vital to success - whether it is the initial success of a startup or the continued market dominance of a business leader. Technology plays a large role in many market-leading strategies for continued success. Seldom, however, is the differentiator purely or even mainly a technology - it's the business innovation that allows for differentiation that determines who succeeds. In a sense, that "IT Doesn't Matter" article was right - it's not about technology capabilities. But it is about technology application.

The real estate sites that I've been using are a good example. There's a common source of data - the multiple listing service - that is pretty much the table stakes of the game. Without it, you can't locate properties that are for sale. But that basic capability doesn't allow for any differentiation. Now add in the concept of a mashup using a map and you start to see how sites differentiate themselves. Some allow for mapping of properties onto the map, with brief pop-up descriptions of each property within the area. I found these to be particularly useful, because sometimes you want to see what's for sale in a neighborhood, to gauge the worth of a particular listing, or to explore just how volatile a neighborhood's ownership may be.

None of the sites were perfect, which is probably due to the nature of real estate purchases - very few transactions will occur online, so business differentiation in listings will probably never be the area where agencies concentrate permanently. Still, while they have an advantage, I'd be more tempted to go with a broker who had the better site - all things being equal, I tend to favor those who have their IT act together; it speaks to efficiency.

Knowing that a business advantage may dissolve at any time is also a key factor in innovation. You can't rest. You have to have a culture of innovation, of continually striving to be best. Whether that's with technology, business process, customer service, or just plain building a better castle out of LEGO, it's what sets the leaders apart from the rest of the herd.

About Sean Rhody
Sean Rhody is the founding-editor (1999) and editor-in-chief of SOA World Magazine. He is a respected industry expert on SOA and Web Services and a consultant with a leading consulting services company. Most recently, Sean served as the tech chair of SOA World Conference & Expo 2007 East.

In order to post a comment you need to be registered and logged in.

Register | Sign-in

Reader Feedback: Page 1 of 1

Latest Cloud Developer Stories
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designin...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them ...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) laun...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up ...
@DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the worl...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021



SYS-CON Featured Whitepapers
ADS BY GOOGLE