Richard Davies wrote: The UK has a good crop of technology pioneers in cloud computing - for example ElasticHosts, FlexiScale, Flexiant, OnApp - and also some strong government initiatives such as G-Cloud.
We will have to see whether this kind of technical leadership converts into swift mass-market adoption or not.
"We shouldn’t be surprised that mainstream business is approaching cloud computing with caution," notes Cloudworks CEO Mike Eaton, who will be giving a session next week on the challenges of Marketing a Paradigm Shift at SYS-CON's 1st International Cloud Computing Conferecne & Expo (November 19-21, 2008) being held at The Fairmont Hotel in San Jose, CA.
"Businesses have many concerns about moving their data to the cloud, some legitimate and some irrational," Eaton continues. "All these concerns need to be overcome in order for a widespread adoption of Cloud computing to occur."
His session will discuss the obstacles to getting customers to embrace the concept of cloud computing and how to overcome them.
This session will cover topics such as the dangers of preaching to the converted, why “better” isn’t good enough when moving customers away from the familiar, and communicating the benefits without getting lost in the technical details.
Between them, Eaton and the other distinguished speakers at 1st International Cloud Computing Conference & Expo will be covering every aspect of the hottest IT topic for years, with not just Amazon but also IBM, Microsoft, Google, Yahoo, Intel, HP and a host of others all offering, using or developing high-end computing services typically described as “cloud computing” - through which massively scalable IT-related capabilities are provided as a service using Internet technologies.
Forrester Research analyst James Staten calls cloud computing "classic disruptive innovation - where the mainstream dismisses the product and small companies have time to create a real differentiated value." But there are so many offerings just now that what infrastructure architects are looking for above all is a set of organizing principles they can use to guide them in choosing between them all.
Such principles. and a host of associated topics, will be addressed in San Jose by a Top Speaker Faculty that includes:
Dr Werner Vogels - VP & CTO, Amazon.com (Keynote)
Mike Feinberg - Senior Vice President, Cloud Infrastructure Group, EMC
Steve Herrod - CTO, VMware
David Bernstein - VP & GM of Network Applications Infrastructure, Cisco
Sponsorship and Exhibit Opportunities Sponsorship and Exhibit Opportunities Offered on a First-Come First-Served Basis. To inquire about sponsorship and exhibit opportunities please contact Carmen Gonzalez at 201-802-3021 or by email at events(at)sys-con.com. Currently, a limited number of sponsorship and exhibition packages with multiple sponsorship discounts are available for the upcoming events.
About Cloud News Desk Cloud Computing News Desk brings the latest industry news related to the Cloud paradigm of massively scalable IT resources and capabilities delivered as a service using Internet technologies. For up to date news on the International Cloud Computing Conference & Expo series, the easiest way is to follow it on Twitter.
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Apache Deltacloud, the Red Hat-contributed ReSTful API that abstracts differences between clouds so services on any cloud can be managed – provided of course there’s a driver – has graduated from the Apache Foundation’s incubator and is now a full-fledged Top-Level Project (TLP)....
Swisscom, the Swiss telecom, is going into the cloud business.
Its subsidiary Swisscom IT Services AG has signed up with Red Hat as a Certified Cloud Provider and launched a public cloud Infrastructure-as-a-Service (IaaS) cloud targeting enterprise-class customers primarily in ...
CONGRATULATIONS to National Reconnaissance Office (NRO) CIO 
In a surprise move on Tuesday, January 10, Oracle wheeled out its Big Data Appliance.
That’s the one it said in October would be ready sometime in the first half. Only nobody believed it meant early in the first half. Heck, it’s not even clear anybody thought Oracle could make ...
Rackspace Hosting, the service leader in cloud computing, on Thursday announced its acquisition of SharePoint911, an industry leader in SharePoint consulting, training, and "JumpStart" services within SharePoint. The unification of both companies provides capabilities to deliver ...
