Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
Dell Unlikely to Get Cloud Computing Trademark
U.S. Patent & Trademark Reverses Decision

The U.S. Patent and Trademark Office has reversed course on its earlier move to grant Dell trademark rights to the term "cloud computing."

Dell received a preliminary notice on July 8 saying it could have the trademark, but it was withdrawn on Thursday.

Dell spokesman Jeff Blackburn said the company could not speculate on the likelihood of the trademark being eventually approved. "We are waiting just for the decision," he said.

The Patent Office declined to comment on the specifics of Dell's application, but Cynthia Lynch, an administrator for trademark policy and procedure, said the notification said it was an indication that her employer will deny a trademark or offer an "explanation of what [problems] were identified and give the applicant a chance to respond to that."

Lynch said that process usually takes a few weeks. She said, "...it's not unheard of, but it's definitely unusual," for a so-called Notice of Allowance for a trademark to be cancelled.

Dell's attempt to trademark the term has stirred rancor among others involved in cloud computing, including Jon Brody, vice president of marketing for TriCipher.

"I'm surprised and disappointed," by Dell's trademark application, said Brody, whose company provides a unified authentication infrastructure for software as a service customers and providers. "Vendors need to name their products, there's no question about that, and there's unfortunately product-specific taxonomy. But broad terms like cloud computing--those are canvasses that we should all be able to paint our piece of the mural on."

Blackburn explained that when Dell applied for the trademark on March 23, 2007, it had just announced its Cloud Computing Solutions, which now bears a trademark symbol. "The application was to protect the use of the term 'cloud computing' as it relates specifically to our offering," he said. "At the time when we announced our solution, it was not quite as pervasive a term. We sought to protect our intellectual property, and we certainly respect the intellectual property of other people and would not infringe on that of others."

Dell's definition of the term "cloud computing" includes the "design of computer hardware for use in data centers and mega-scale computing environments for others" and "consulting services for data centers and mega-scale computing environments in the fields of design, selection, implementation, customization and use of computer hardware and software systems for others."

Trademarking the term could impact a market growing at a furious rate: the consulting firm Gartner reported in October of last year that software as a service is expected to have a compound annual growth rate of 22.1 percent through 2011 for the enterprise application software markets, which is more than double the growth rate for total enterprise software.

"If you have a federal registration, it gives you some legal presumptions and benefits you don't have otherwise," Lynch said. "You're presumed the nationwide, exclusive owner of the goods that you have marks registered for."

Though the trademark refers to the term itself and not to the underlying technology, Dell's registration would still impact his business, Brody said.

"We're an enabler for the cloud computing businesses, so we'd have a hard time talking about the space we're in and the specific product we deliver," he said. "Rather than thinking about what a customer needs, marketers have to think long and hard about the words they use--what a waste of time."

About Cloud News Desk
Cloud Computing News Desk brings the latest industry news related to the Cloud paradigm of massively scalable IT resources and capabilities delivered as a service using Internet technologies. For up to date news on the International Cloud Computing Conference & Expo series, the easiest way is to follow it on Twitter.

In order to post a comment you need to be registered and logged in.

Register | Sign-in

Reader Feedback: Page 1 of 1

Latest Cloud Developer Stories
In today's always-on world, customer expectations have changed. Competitive differentiation is delivered through rapid software innovations, the ability to respond to issues quickly and by releasing high-quality code with minimal interruptions. DevOps isn't some far off goal; it'...
Alan Hase is Vice President of Engineering and Chief Development Officer at Big Switch. Alan has more than 20 years of experience in the networking industry and leading global engineering teams which have delivered industry leading innovation in high end routing, security, fabric...
In an age of borderless networks, security for the cloud and security for the corporate network can no longer be separated. Security teams are now presented with the challenge of monitoring and controlling access to these cloud environments, as they represent yet another frontier...
Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses. Accordingly, attendees at th...
Every organization is facing their own Digital Transformation as they attempt to stay ahead of the competition, or worse, just keep up. Each new opportunity, whether embracing machine learning, IoT, or a cloud migration, seems to bring new development, deployment, and management ...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021



SYS-CON Featured Whitepapers
Most Read This Week
ADS BY GOOGLE