Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
Two Questions for Branding in the Web 2.0 World: Is It Up? Is It Fast?
Keeping your brand alive and well on the Web isn't as easy as it looks

Keeping your brand alive and well on the Web isn't as easy as it looks. There are few things as important as your reputation, and in the Web 2.0 economy, your reputation is increasingly tied to your web presence. So keeping the website up, available, and responding quickly is critical not only for success, but also for survival. If you think about it, a website's reputation on the Internet can be boiled down to two questions: ‘Is it up?' and ‘Is it fast?'

Sure, some websites just make it look easy. Take Google, which is always up and always blazing fast. When was the last time you connected to the Internet, typed in google.com, and nothing came up? While you have the triumph of Google on one side of the coin, you have other sites that are cautionary tales. These days, major site outages make the news. Amazon.com had problems on June 6 of this year, and that outage hit most of the major media outlets.

MySpace has long been beleaguered by site performance problems as well as availability. It's not always up, and it's rarely fast. Facebook, on the other hand, is a Web 2.0 site that has done an excellent job of remaining consistently up and fast. Perhaps for this reason it's no coincidence that recently, Facebook surpassed MySpace in visits for the first time. A slow site can even elicit the rage of one of the world's richest men: an email surfaced recently where Bill Gates took his own company to task over usability problems. Among his chief complaints: the website he was trying to utilize was unbearably slow.

There are a number of issues that can affect a site's performance and uptime, such as the network, server hardware, and application performance over the network. However, there is one piece of core technology that virtually every website uses to help ensure uptime and performance, and that's an Application Delivery Controller (ADC).

The Importance of the Brand and the Website
Whether a website is used to interface between employees, suppliers, or as a customer-facing tool, a company's website is a representation of the company's brand and reputation from both a content and usability perspective. A website should be easy to use regardless of the user's level of technical expertise. If customers try to access a company's site and meet up with the ‘World-Wide-Wait,' they will abandon the visit and a sale may be lost. If they constantly need to re-enter data, the sale may be lost. Word-of-mouth then takes over and friends tell friends and the next thing you know, the company is faced with a marketing and branding headache. Conversely, a well-run, available website with ample bandwidth, storage, and load balancing may provide competitive advantage.

About Marc Goodman
Marc Goodman is the Director of Marketing at Ecessa. He has over 29 years of experience in the technology industry, with a history of building industry-leading brands for emerging companies, managing product marketing and marketing communications. Joining Ecessa in 2008, Marc is responsible for leading the company's overall corporate and product marketing.

Prior to Ecessa, Marc ran marketing for KEMP Technologies. From 1998 to 2001, he served as senior director of marketing at F5 Networks, where he led the marketing organization, developed an industry-leading brand and managed all marketing functions through a successful IPO. Marc has also served in marketing management positions at UBmatrix, Threshold Networks, SPRY/CompuServe, Cogent Networks, Attachmate and Wall Data.

In order to post a comment you need to be registered and logged in.

Register | Sign-in

Reader Feedback: Page 1 of 1

Latest Cloud Developer Stories
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a ...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President a...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected ...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSy...
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configura...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021



SYS-CON Featured Whitepapers
ADS BY GOOGLE