AUSTIN, TX -- (Marketwire) -- 10/06/08 -- Apogee Search, a leading search engine marketing firm, announced today the official launch of new individual services that benefit both paid search and natural search campaigns -- SEO a la carte and PPC a la carte. Both a la carte services feature campaign start-up, auditing and training opportunities to enhance an existing search marketing campaign or help launch a new one.

"Apogee Search is dedicated to providing our clients with various levels of services in order to meet their individual business needs," said William Leake, CEO of Apogee Search. "Offering unique service options will allow our clients to succeed with their online marketing efforts at any stage of their search marketing campaigns."

Apogee Search's a la carte menu of services are ideal for those who do not require ongoing management or those in need of a jumpstart on a new campaign. It is best to bundle these services for maximum results, but in some cases, a one-time start-up or audit can make the difference between a successful campaign and one that is not performing at its greatest potential.

The SEO a la carte services include SEO start-up, audit and training offerings to provide maximum ROI on natural search campaigns. The SEO start-up service will ensure that a new SEO campaign has healthy roots to grow into a successful investment. Apogee Search handles all the start-up details by selecting target keywords, making on-site recommendations, defining link building strategies and performing a rankings baseline.

An SEO audit is an in-depth analysis of the SEO health of a Web site, resulting in solutions and suggestions to improve site performance. This service is ideal for those who want to boost a site's rankings, Web site sales or leads and may be managing their campaign in-house or through an agency.

SEO training covers the basics of search marketing, the industry's best practices, as well as advanced search marketing strategies that will aid in the proper management of an in-house campaign. Training sessions can be implemented in person or via Web conferencing.

Similar to the SEO a la carte services, Apogee Search now offers PPC campaign start-up, auditing and training.

"The PPC a la carte offerings are designed to give our clients enhanced PPC management without an ongoing engagement," said Alissa Ruehl, manager of Web site effectiveness consulting for Apogee Search. "We examine all aspects of a PPC campaign, determine the improvements that can be made and provide the client with solutions."

Apogee Search can lay the groundwork for a successful PPC campaign through PPC start-up. The team of paid search experts will leverage their knowledge and expertise to ensure the start of a profitable campaign. Apogee Search can also help with any potential trademark or copyright issues.

Apogee Search's PPC audit service can improve a campaign's overall performance and efficiency, whether it is run in house or through an agency. Apogee Search will meticulously review an existing PPC campaign and offer a second perspective, breathing new life into it.

Apogee Search's PPC training is customizable to meet clients' unique needs and challenges. Training can focus on areas such as keyword generation/expansion, ad copy, bid management and quality scores, to name a few opportunities. Like SEO training, Apogee Search can instruct training sessions in person or via Web conferencing.

For more information on Apogee Search's portfolio of services, as well as valuable resources, news, and blog postings, please visit: http://www.apogee-search.com.

About Apogee Search

Since its inception in 2001, Apogee Search has rapidly grown to become one of the 20 largest Search Engine Marketing firms in the world. Founded by early Internet pioneers and McKinsey & Co. alumni, Apogee focuses on a variety of proven online marketing methods that include paid search, natural search and other ROI-driven online marketing channels. All of Apogee Search's solutions are designed to drive qualified, targeted visitors to B2B and B2C Web sites for more leads, customers, revenues and profits. To learn more, visit: www.apogee-search.com.