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From the Wires
New Ad Format Makes Video Advertising Better for Consumers, Website Publishers and Online Advertising Networks
Pre-roll Title Cards Bridge Gaps Between Standard Website Ads and Video Ads
By: PR Newswire
Oct. 7, 2008 10:01 AM
The new format from Adap.tv utilizes pre-roll title cards that are five-to- seven-second ad units appearing immediately before a video. They can be static HTML ads, rich media ads or short video ads. With these pre-roll title cards, ad networks and brand marketers can turn standard 300x250 ad creative units into high impact, highly responsive video pre-rolls with no additional creative development. Website publishers benefit by earning pre-roll video-like CPM rates for a short seven second-maximum ad unit that most viewers easily accept. "Short, crisp pre-play display advertising inside video-centric content
environments present attractive opportunities for advertisers to deliver high
recall media messaging. Moreover, transition friendly, shorter creative
expands inventory to include a growing library of 15-60-second content formats
that exhibit high embed, link and replay rates," commented "Needs of publishers to protect their viewers from 30-second pre-roll video ads and the needs of advertisers to transform their existing online ad campaigns into video have been at odds," said Amir Ashkenazi, CEO of Adap.tv. "This new format represents a middle ground that we believe a great number of publishers and advertisers will be able to agree on." Research firm eMarketer has forecast that advertisers will spend eMarketer also projects that nearly 67 percent of US Internet users will view online video ads at least once a month in 2008 and 129.5 million people will watch online video ads in 2008. By 2013, an estimated 183 million people in the US will watch online videos.* About Adap.tv Adap.tv is the creator of OneSource, the first open and universal platform
to help publishers fully monetize their online video content. Based in *Source: eMarketer, SOURCE Adap.tv Latest Cloud Developer Stories
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