Comments
paul.nowak wrote: Matt, thanks for the comments. I made an error on the version of Plone. It's 2.5 Plone running on Zope 2.9x. In regards to the additional products, we have a skin installed and we have a product that we had custom developed for us that connects to a PostgreSQL database. We've looked at slow PostgreSQL queries causing problems and have not been able to find an issue. We've also tested for the case where the PostgreSQL server is down and have not been able to create an issue. We therefor...
Cloud Expo on Google News

SYS-CON.TV

2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Click For 2008 West
Event Webcasts
New Ad Format Makes Video Advertising Better for Consumers, Website Publishers and Online Advertising Networks
Pre-roll Title Cards Bridge Gaps Between Standard Website Ads and Video Ads

SAN MATEO, Calif., Oct. 7 /PRNewswire/ -- Adap.tv, creators of OneSource, the first platform to help publishers fully monetize their online video content, today introduced a new ad format for online video advertising designed to enable video publishers to maximize revenue while protecting viewers from lengthy pre-roll video ads. The new format will also help online advertising networks sell lucrative video ad campaigns to clients without the need for building costly video infrastructure and employing unnecessary staff.

The new format from Adap.tv utilizes pre-roll title cards that are five-to- seven-second ad units appearing immediately before a video. They can be static HTML ads, rich media ads or short video ads. With these pre-roll title cards, ad networks and brand marketers can turn standard 300x250 ad creative units into high impact, highly responsive video pre-rolls with no additional creative development. Website publishers benefit by earning pre-roll video-like CPM rates for a short seven second-maximum ad unit that most viewers easily accept.

"Short, crisp pre-play display advertising inside video-centric content environments present attractive opportunities for advertisers to deliver high recall media messaging. Moreover, transition friendly, shorter creative expands inventory to include a growing library of 15-60-second content formats that exhibit high embed, link and replay rates," commented Paul A. Palumbo, research director with AccuStream Research.

"Needs of publishers to protect their viewers from 30-second pre-roll video ads and the needs of advertisers to transform their existing online ad campaigns into video have been at odds," said Amir Ashkenazi, CEO of Adap.tv. "This new format represents a middle ground that we believe a great number of publishers and advertisers will be able to agree on."

Research firm eMarketer has forecast that advertisers will spend $505 million on online video this year in the US. This represents an increase of 55.9 percent over 2007 spending. Video advertising is estimated to comprise about ten percent (9.8 percent) of all online advertising spending within the next five years.*

eMarketer also projects that nearly 67 percent of US Internet users will view online video ads at least once a month in 2008 and 129.5 million people will watch online video ads in 2008. By 2013, an estimated 183 million people in the US will watch online videos.*

About Adap.tv

Adap.tv is the creator of OneSource, the first open and universal platform to help publishers fully monetize their online video content. Based in San Mateo, CA, the company is privately held and is backed by Spark Capital, Redpoint Ventures and the Gemini Israeli Fund.

*Source: eMarketer, August 2008

SOURCE Adap.tv

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Cloud Developer Stories
The new widgetry features multi-cluster support and enhanced concurrency management to improve scaling so users can seamlessly overlay their Eucalyptus cloud on top of virtually any existing IT infrastructure, regardless of size or configuration. Eucalyptus is meant for implement...
It says Traffic Server enables the session management, authentication, configuration management, load balancing and routing of an entire cloud computing stack. It’s supposed to offer fast, reliable and scalable access to cached online content and speed responses to requests for s...
It claims the widgetry, which lets Mac users run Windows and Linux alongside Mac OS X, is faster, smarter, easier and more powerful than previous generations. Unlike Apple’s own Boot Camp, which forces people to reboot between operating systems, Parallels users can switch between...
As virtualization entered the data center it became an accidental standard bearer for network automation. The power of virtualization helped to drive a cultural (including x as a service) shift in expectations, just as Nicholas Carr was declaring war on traditional “old world” I...
Investors who are serious about maximizing returns and minimizing risks will find McWilliams' ongoing earnings season coverage, which began with his highly acclaimed State of Tech series and is now focusing on real-time earnings analysis, invaluable. To get the inside scoop and h...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021

SYS-CON Featured Whitepapers
ADS BY GOOGLE

Breaking Cloud Computing News