Comments
rlebherz wrote: Alf, Interesting article. I think the Cloud services and cloud infrastructure lines are a bit blurred, but I agree with most of what you are saying. Dont underestimate the SLA's role in accountability. For companies that have dynamic requirements and no down time can be afforded, make sure you have very tight SLAs. For example, OpSource provides a 100% SLA in the cloud and 100%SLA around production application environments. Now 100% is ideally perfect, it comes down to accountability, yo...
Cloud Expo on Google News

SYS-CON.TV

2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Click For 2008 West
Event Webcasts
McDonald's(R) Rolls Out New Generation of Global Packaging
New Design Delivers Food Quality Story to Customers

OAK BROOK, Ill., Oct. 29 /PRNewswire/ -- Beginning in November 2008, McDonald's will introduce its new generation of global packaging, the most comprehensive rollout in the Brand's history. All 118 McDonald's countries will participate in this rollout over the next two years, putting the Brand's food quality story front and center and directly into the hands of customers -- some 56 million every day.

Through a blend of bold text and powerful images, the new packaging will illustrate the high quality ingredients and food prepared at McDonald's. McDonald's new global packaging will be consistent around the globe, using sophisticated graphics, photography and storytelling, with and without words.

"Our new packaging is a fresh way of sharing McDonald's food quality story with our customers," said Mary Dillon, McDonald's Global Chief Marketing Officer. "The more people know about our food the more they'll love it."

While the packaging will reflect a global framework, it's flexible enough to accommodate 21 languages while sharing stories about the quality of McDonald's ingredients in a way that is locally relevant for customers around the world.

The new McDonald's packaging will be introduced first in the United Kingdom, Ireland and the United States and continue rolling out worldwide through 2010.

McDonald's new packaging was developed by Boxer, a subsidiary of The Marketing Store Worldwide, located in Birmingham, UK. Boxer also worked on the original "i'm lovin' it" and Global Casting Call packaging designs for McDonald's.

For additional information and images of the new packaging visit our electronic press kit: http://www.mcdepk.com/NewGlobalPackaging

About McDonald's

McDonald's is the leading global foodservice retailer with more than 31,000 local restaurants in more than 100 countries. More than 75% of McDonald's restaurants worldwide are owned and operated by franchisees and affiliates. Please visit our website at http://www.mcdonalds.com to learn more about the Company.

     CONTACTS:
     Soraya Garcia, McDonald's
     630-623-2163
     soraya.garcia@us.mcd.com

     Emily Fullmer, GolinHarris
     312-729-4235
     efullmer@golinharris.com

SOURCE McDonald's

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Cloud Developer Stories
Arguably the greatest barrier to businesses taking full advantage of cloud computing is the issue of security. Recent high-profile breaches of the cloud (the attack on Twitter being perhaps the most publicized) have only served to heighten concerns. It’s true; the potential conse...
This article looks at the basic interoperability requirements when communicating with the Cloud, and in particular at techniques and standards used to express and enforce wire-level contracts between communicating parties, as these parties are increasingly also contracting partie...
In the interest of selling more widgetry to more people, IBM has transformed one of its mainframes into what it calls Blue Insight, a private cloud packed initially with a petabyte of structured and unstructured data that 200,000 of its sales, product development and manufacturin...
RightScale, the cloud manager, plans to support Windows Azure and let customers deploy RightScale-managed applications and take advantage of Azure’s particular properties. It said it would support Azure infrastructure-level services through its new Service Management API like it ...
Joyent, whose customers include ABC Disney, CNN, The Gap, Facebook, LinkedIn and Yahoo, developed its own custom OS and data center virtualization technology, which creates a multi-tenant cloud. It’s supposed to deliver more than 70% utilization, which is eight times more than in...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021

SYS-CON Featured Whitepapers
ADS BY GOOGLE

Breaking Cloud Computing News