From the Wires
McDonald's(R) Rolls Out New Generation of Global Packaging
New Design Delivers Food Quality Story to Customers
By: PR Newswire
Oct. 29, 2008 12:00 PM
Through a blend of bold text and powerful images, the new packaging will illustrate the high quality ingredients and food prepared at McDonald's. McDonald's new global packaging will be consistent around the globe, using sophisticated graphics, photography and storytelling, with and without words.
"Our new packaging is a fresh way of sharing McDonald's food quality story
with our customers," said
While the packaging will reflect a global framework, it's flexible enough to accommodate 21 languages while sharing stories about the quality of McDonald's ingredients in a way that is locally relevant for customers around the world.
The new McDonald's packaging will be introduced first in the
McDonald's new packaging was developed by Boxer, a subsidiary of The
Marketing Store Worldwide, located in
For additional information and images of the new packaging visit our electronic press kit: http://www.mcdepk.com/NewGlobalPackaging
McDonald's is the leading global foodservice retailer with more than 31,000 local restaurants in more than 100 countries. More than 75% of McDonald's restaurants worldwide are owned and operated by franchisees and affiliates. Please visit our website at http://www.mcdonalds.com to learn more about the Company.
CONTACTS: Soraya Garcia, McDonald's 630-623-2163 firstname.lastname@example.org Emily Fullmer, GolinHarris 312-729-4235 email@example.com
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