From the Wires
Salesforce.com Jumps on Cloud Computing. Again.
The company that pioneered "no-software" for sales automation is doubling down on CRM to bring the revolution to every customer
Nov. 4, 2008 01:00 PM
"With Salesforce CRM, we found an enterprise solution that helped us manage every customer interaction completely in the cloud," said
Expanding the Cloud Computing Revolution in Sales, Marketing and Customer Service
Salesforce CRM has long evangelized the benefits of cloud computing, and now expands these capabilities in its sales, marketing and customer service applications. The new Force.com Sites technology announced today will allow customers to extend Salesforce CRM applications through the creation of interactive Web-to-lead forms, which will enable site visitors to signal interest in products and services via a Web site. Force.com Sites will also enable the quick and easy creation of campaign landing pages integrated directly with Salesforce CRM.
With the acquisition of InStranet in August, Salesforce CRM is the only product on the market today to completely reinvent the customer service experience with a highly-efficient knowledge base application that can be deployed quickly and easily. Through its patented Dimensions technology, which adds the customer's context, such as product or geography, the knowledge base is able to quickly hone in on the right solution and eliminate irrelevant search results.
"This technology has had a significant impact on our ability to rapidly launch new clients and maximize our agents' efficiency. Our 7,000 customer service representatives use the solution on a daily basis, and I see further growth potential," said
Cutting Edge Collaboration that Extends Beyond the Walls of the Company
Businesses that thrive in today's market must rely on efficient models to share and collaborate. Salesforce CRM's technology allows enterprises to communicate and collaborate entirely online, with the speed, access and efficiency of the Web.
"Everyone works with people outside their company, and so should your CRM. Salesforce CRM delivers business applications without borders," said
Collaborate with Colleagues - Salesforce CRM is the undisputed leader in helping companies effectively share customer data amongst colleagues within an enterprise. Salesforce for Google Apps has seen tremendous momentum and adoption since its launch in
"Salesforce's content management functionality is as revolutionary as PDFs were 15 years ago. For us, it is the killer app," said
Collaborate with Partners - Cloud computing's unique model has enabled Salesforce CRM to easily and securely connect separate Salesforce CRM deployments, allowing companies to share sales leads, contacts, and company information, without the need for complex integration software. With Salesforce Winter '09, salesforce.com announced the free exchange of data between every company in its network.
"At Motorola, we are committed to creating an environment of success for our channel partners which means making it extremely easy to deliver and close opportunities. Salesforce CRM is a one of a kind technology that will help us turbo-charge our channel," said
Collaborate with Customers - With today's introduction of Force.com Sites and the release of Salesforce CRM Winter '09, companies will be able to deploy online customer communities on any public or corporate website with Salesforce Ideas. Salesforce CRM allows companies to bring the 'wisdom of crowds' to businesses for the first time by allowing online communities to submit, discuss and promote ideas. Companies can unleash the power of online communities to drive the best ideas and innovations for their business.
"Using Salesforce Ideas, Dell gathers customer feedback on a global scale and listens and responds to our customers on www.IdeaStorm.com," said
Winter '09 Driving New Levels of Adoption and Success
Since Dreamforce 2007, more than 200 new features have been delivered to salesforce.com customers, including 50+ features in the Salesforce CRM Winter '09 release that enable companies of all sizes to manage their customer interactions across sales, marketing, and customer service. Winter '09 marks the 27th generation of Salesforce CRM, giving customers new technologies that extended the value of their CRM deployments. The numbers speak for themselves, Salesforce CRM has become a vital tool for thousands of companies around the world.
-- Salesforce CRM manages more than 410 million customer accounts for more than 47,700 customers.
-- Salesforce.com processed more than 184 million transactions in a single day, a new company milestone.
-- In just 90 days, the number of records exchanged between companies using Salesforce CRM has grown more than 350%.
The Only CRM Built on an Enterprise Cloud Computing Platform, Force.com
The Force.com platform has enabled Salesforce CRM to become the industry leader at an unprecedented pace. With proven security, reliability and scalability, the Force.com platform's multi-tenant model allows salesforce.com to continuously deliver new applications and features seamlessly to all 47,700 customers. Providing the necessary tools for companies to completely customize and integrate their deployments, the Force.com platform powers Salesforce CRM with unmatched levels of flexibility and performance, all without requiring customers to buy or manage additional infrastructure.
Pricing and Availability
Salesforce CRM Winter '09 is currently available to all 47,700 customers. Customers who purchase Salesforce CRM should make their purchase decisions based upon features that are currently available.
Force.com Sites is available today in developer preview. Please visit http://developer.force.com to sign up.
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