Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
Cloud Computing Viewpoint: Is Salesforce For or Against Vendor Lock-in?
Marc Benioff's stance on cloud interoperability is...confusing

Reuven Cohen's "Elastic Vapor" Blog

It's been an interesting week for Salesforce.com Chief executive Marc Benioff. The Salesforce chief called for the creation of cloud interoperability standards for moving data between applications in rival clouds. Which on the surface appears to great step forward. Problem is he was very quick to contradict himself. Marc's stance on cloud interoperability is almost as confusing as trying to follow the recent back and forth between Hugh MacLeod, Nick Carr and Tim O'Reilly's wildly crazy epic on cloud monopolies.


It's been an interesting week for Salesforce.com Chief executive Marc Benioff. During a presentation at Salesforce Dreamforce delusion, sorry conference. The Salesforce chief called for the creation of cloud interoperability standards for moving data between applications in rival clouds. Which on the surface appears to great step forward. Problem is he was very quick to contradict himself.

During a followup, Benioff called platform lock an inevitable part of the industry and said vendors should be more honest. Customers know that when they pickSalesforce .com, they are making a "strategic relationship," he said. In that regard, it's no different to what's been happening for decades with Microsoft, Oracle, and IBM.

(So if IBM, Oracle and Microsoft were to jump from a bridge... I think we know where salesforce would be)

So Marc which is it? Are you for data portability and cloud interoperability or are you for vendor lock in? It would seem that for all intensive purposes he seems to favor the latter.

In a recent post by Zoho founder Sridhar Vembu. Sridhar paints a very worrysome picture. In his post he goes on to say: "Salesforce has repeatedly tried to block customers from migrating to Zoho CRM, by telling them (falsely) that they cannot take their data out of Salesforce until their contract duration is over. We have emails from customers recounting this."

This seem pretty odd for a guy promoting interoperability. Marc's stance on cloud interoperability is almost as confusing as trying to follow the recent back and forth between Hugh MacLeod, Nick Carr and Tim O'Reilly's wildly crazy epic on cloud monopolies. To sum things up, they went into some kind of deluded tangent on the definition of the network effect while attempting to draw parallels to the effect that one user of a cloud or service has on the value of that cloud to other users or something like that. (While I'm on my own tangent, the hype around Cloud Computing itself is the network effect in action.)

Back to the topic at hand, I think this quote from Marc Benioff is the most telling for Salesforces interoperability plans:

"Larry Ellison is my mentor. He is a tremendous leader in the industry. He still owns 5% of our company. Now that I've said that, he also studies the Art of War."

James Governor, response to Hugh MacLeod said it best. "Customers always vote with their feet, and they tend vote for something somewhat proprietary - see Salesforce APEX and iPhone apps for example. Experience always comes before open. Even supposed open standards dorks these days are rushing headlong into the walled garden of gorgeousness we like to call Apple Computers."

(Yup, myself included writing this on my Mac Book Pro, Os X)

My suggestion for people considering salesforce or any other cloud platform is to not only look at how easily you can get up and running, but to also consider how easily you can move or get your data back again. For cloud computing (aka internet based computing) to ultimately become a viable main stream computing option, I feel we have no choice but to embrace both data portability and cloud interoperability standards so that the entire industry may flourish.

And by the way, Marc Benioff, monopolies are so 1995.

About Reuven Cohen
An instigator, part time provocateur, bootstrapper, amateur cloud lexicographer, and purveyor of random thoughts, 140 characters at a time.

Reuven is an early innovator in the cloud computing space as the founder of Enomaly in 2004 (Acquired by Virtustream in February 2012). Enomaly was among the first to develop a self service infrastructure as a service (IaaS) platform (ECP) circa 2005. As well as SpotCloud (2011) the first commodity style cloud computing Spot Market.

Reuven is also the co-creator of CloudCamp (100+ Cities around the Globe) CloudCamp is an unconference where early adopters of Cloud Computing technologies exchange ideas and is the largest of the ‘barcamp’ style of events.

In order to post a comment you need to be registered and logged in.

Register | Sign-in

Reader Feedback: Page 1 of 1

Latest Cloud Developer Stories
Jo Peterson is VP of Cloud Services for Clarify360, a boutique sourcing and benchmarking consultancy focused on transforming technology into business advantage. Clarify360 provides custom, end-to-end solutions from a portfolio of more than 170 suppliers globally. As an engineer, ...
Everyone wants the rainbow - reduced IT costs, scalability, continuity, flexibility, manageability, and innovation. But in order to get to that collaboration rainbow, you need the cloud! In this presentation, we'll cover three areas: First - the rainbow of benefits from cloud co...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the prem...
The technologies behind big data and cloud computing are converging quickly, offering businesses new capabilities for fast, easy, wide-ranging access to data. However, to capitalize on the cost-efficiencies and time-to-value opportunities of analytics in the cloud, big data and c...
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media an...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021



SYS-CON Featured Whitepapers
ADS BY GOOGLE