Arkona, Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK), a leading provider of on-demand software and data solutions for the U.S. automotive retail industry, today announced that BMW of North America, LLC has selected the DealerTrack Arkona DMS as the standard dealer management system to be used in training apprentice BMW service technicians at all nine of its Service Technician Education Programs (STEP) facilities in North America.

BMW’s STEP is a prestigious and rigorous 27-week training opportunity for top graduates of the country’s best post-secondary automotive technical schools. The program develops high-quality apprentice service technicians for employment at BMW retail centers across North America.

DealerTrack has agreed to provide each STEP facility with the DealerTrack Arkona DMS without a monthly fee. So that apprentice technicians better understand the entire scope of dealership fixed operations, they will use the DMS to learn how to write up repair orders, enter their time, review customers’ service histories, enter cause and correction, locate and order parts, and understand the process of warranty work. BMW’s flagship STEP facility, in Woodcliff Lake, New Jersey, started using the DealerTrack Arkona DMS on a pilot basis in September, and it will be rolled out to all nine STEP centers over the next few months.

“We are excited about this opportunity to further strengthen our STEP technician training process by incorporating hands-on experience with a live DMS,” said Alan Harris, Vice President of Aftersales at BMW of North America, LLC. “Historically, our training has touched on the concept of a generic DMS, but always stopped short of integrating a live system. Now, with a live system, we can instruct and prepare our technicians more effectively on the role and use of the DMS, which will help them appreciate the need to become efficient employees in a business environment, with administrative as well as technical responsibilities.”

“We are very pleased to support the STEP program and to help enhance the training of BMW’s outstanding apprentice service technicians,” said Rich Holland, vice president and general manager of Arkona. “The DealerTrack Arkona DMS is a simple, intuitive system, so no matter what DMS solution the technicians ultimately use in their dealerships, they will be better prepared from day one.”

About DealerTrack (www.dealertrack.com)

DealerTrack Holdings, Inc. (Nasdaq: TRAK) is a leading provider of on-demand software and data solutions for the U.S. automotive and related industries. The company’s solutions enable dealers to receive consumer leads, submit credit applications and receive responses, compare financing and leasing options, sell insurance, accessories and other aftermarket products, document compliance, and execute financing contracts electronically. In addition, the DealerTrack Arkona DMS (dealer management system) is used by dealerships nationwide. Over 21,000 dealers, including more than 90% of all franchised dealers; over 700 financing sources; and other service and information providers are active in the DealerTrack network.

BMW Group in America (www.bmwgroupna.com)

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all Z4 models, X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 83 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding the benefits of the DealerTrack Arkona DMS and its use by BMW’s STEP program, and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include: the implementation of the DealerTrack Arkona DMS at each of the STEP locations; and other risks listed in our reports filed with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ended December 31, 2007. These filings can be found on DealerTrack's website at www.dealertrack.com and the SEC's website at www.sec.gov. Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.

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