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From the Wires
NetCracker Teams With Global Industry Leaders to Monetize the Services
Ecosystem
By: Business Wire
Nov. 17, 2008 09:07 AM
NetCracker Technology is contributing its Service Management Solution and technical expertise to the ”Building Marketplaces Through Managed Syndicated Services” Catalyst Project to be demonstrated at Management World Orlando 2008 from November 17–20. Phase 1 of the Syndicated Services Catalyst Project, unveiled at Management World Nice in May 2008, demonstrated how Communications Service Providers (CSPs) can launch products more rapidly and sell service elements to other players in the emerging Services Ecosystem. Phase 2 continues development of the infrastructure required to monetize the Ecosystem by focusing on Service Level Agreement (SLA) Management capabilities. “Service syndication enables CSPs, technology vendors, application service providers, content creators, and content distributors to provide unique value-added services to consumers and businesses,” said Sanjay Mewada, NetCracker’s Vice President of Strategy. “We are committed to the Catalyst Program and other initiatives that enable the prototyping of innovative solutions required by the new Services Ecosystem.” To monetize the Services Ecosystem, CSPs need to abstract service attributes from the network, build service elements, create a service assembly infrastructure, and syndicate service elements to third parties. Service elements provided by different CSPs are assembled into service bundles using cross-domain service templates and assembly mechanisms. These service bundles can then be delivered over any infrastructure. NetCracker’s Service Management Solution is a core component of the Syndicated Services Catalyst Project architecture. Service elements that have been abstracted from the network are stored in NetCracker’s Service Catalog and exposed to Ecosystem partners using industry-standard interfaces. NetCracker provides order entry, service provisioning, and service activation across CSP borders. Using these capabilities, CSPs can associate resources, services, and customers with each other — creating an important input to service assurance systems — and ultimately improve the customer experience. In addition, NetCracker provides service lifecycle management over diversified service platforms and business domains. Phase 1 of the Syndicated Services Catalyst Project successfully demonstrated how a service that has been created in a hosted environment can be syndicated and used by other service providers. Phase 1 also defined business agreements, a common method of exposing services, and the kinds of data that must be exchanged. Leveraging the experience it gained in Phase 1, NetCracker subsequently contributed new use cases and requirements to the TM Forum’s Service Delivery Framework Program. Phase 2 has focused on SLA Management, including Quality of Service (QoS) Provisioning and Assurance. Along with NetCracker, Accenture, BT, CA, Microsoft, Telefónica, Tribold, and Verizon are participating in Phase 2. For more information about NetCracker’s contribution to the Syndicated Services Catalyst Project or to schedule a time to attend a demonstration at Management World, please contact Juliet Shavit at jshavit@smartmarkusa.com About NetCracker Technology NetCracker Technology is the leading global Solution Company enabling Service Providers to deliver rapidly and manage effectively convergent and content-rich offerings. NetCracker delivers service and resource management through its software and implementation expertise. NetCracker’s portfolio includes a comprehensive suite of product modules as well as specialized vertical solutions (such as Triple Play), all pre-integrated with the NetCracker Framework. Founded in 1993, NetCracker Technology was acquired by NEC Corporation in 2008. NetCracker Technology is headquartered in Waltham, MA, and can be reached at +1-781-419-3300 or www.NetCracker.com. NetCracker is a registered trademark of NetCracker Technology Corp. All other company or product names mentioned in this press release may be trademarks or registered trademarks of the respective companies with which they are associated.
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