From the Wires
Avalanche Begins International Expansion with Translated Sites and PayPal Offering
Nov. 20, 2008 09:00 AM
Date.com, Matchmaker.com and Amor.com Launch in Spanish, Portuguese and
German; Sites Offer PayPal For Subscription Payments
MIAMI BEACH, Nov. 20 /PRNewswire/ - Avalanche, LLC, owner of leading online dating sites Date.com, Matchmaker.com and Amor.com, announced today the first phase of the Company's international expansion with the launch of translated sites in Spanish, Portuguese and German. Also announced today is the additional of PayPal, a leading global online payment company, as a payment option for site subscribers.
"Choosing to translate our online dating sites into foreign languages such as Spanish, Portuguese and German was a strategic part of our international expansion plans," said Meir Strahlberg, CEO of Avalanche. "Amor means love in both Spanish and Portuguese, while Date.com carries the same meaning in Germany, which is our largest market in Europe outside of all English speaking countries. Our domain names are well suited, highly recognizable, and offer tremendous growth potential in the markets where these languages are spoken. We are excited about being able to partner with local marketers where we can continue growing our sites brand recognition."
With a growing subscriber base outside of the United States, Avalanche also decided to meet these members' needs by offering PayPal as a global ecommerce solution. Statistically, Europe as a whole has less than 50% penetration rate for credit cards, with specific countries significantly lower, as Europeans prefer local payment options to pay for transactions.
"Credit card usage in foreign markets is not as ubiquitous as in the United States, and so the addition of PayPal as a payment option played a key role in our international offerings," continued Strahlberg. "We're thrilled to be able to provide all worldwide singles with the opportunity to find love using our suite of sites without any limitations."
PayPal enables site members to pay for subscriptions without having to share financial information. Additional payment options will be added throughout the year and into 2009, which will make it easier to become a site subscriber and ensure that no potential member will be turned away from the site because they lack a credit card or a US bank account. Meanwhile, Company outlook for 2009 is to continue international expansion, with plans to translate all three sites into a total of 18 languages.
About Avalanche, LLC
Avalanche operates several leading online dating websites, including Date.com, Matchmaker.com and Amor.com. Date.com launched on Valentine's Day 1997 and has become one of the world's most popular dating websites. First started as a Bulletin Board System in 1986, Matchmaker.com is the oldest online dating site. It was acquired by Avalanche in 2006 and targets those singles seeking serious relationships. Amor.com, launched in 2007, is a rapidly growing destination for Hispanic singles. Avalanche hosts more than 10 million members worldwide, with the sites adding over 100,000 members each month. Additional information is available at www.date.com.
SOURCE Avalanche, LLC