Comments
Richard Davies wrote: The UK has a good crop of technology pioneers in cloud computing - for example ElasticHosts, FlexiScale, Flexiant, OnApp - and also some strong government initiatives such as G-Cloud. We will have to see whether this kind of technical leadership converts into swift mass-market adoption or not.
Cloud Expo on Google News

SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
Will Websites Become Obsolete?
With the Potential to Integrate Flash into .PDF Files, One Analyst Thinks it Could Happen

Paul Bliss, author of the eBook "SEO for Google," says that the new concept of PDF optimization has "changed the face of search-engine optimization."

"The main technology that Adobe wanted from Macromedia was Flash," Bliss says. "Now that they have it, they will be able to incorporate all the power of Flash into a PDF."

This fact leads to Bliss's conclusion that "as a site owner, I can now potentially have my entire site reside within the content of a PDF. I can have compressed video, dynamically generated content and visually appealing content conveniently wrapped up into the web's only cross-compatible portable platform."

This eliminates worries about having a Flash player installed, or about needing Quicktime and media Player versions of video clips, Bliss notes. "From a user perspective, this is awesome," Bliss notes. "But from a search engine perspective, it may (be) the end of optimizing for client sites. Instead a client will pay a one-time fee to optimize a PDF. Anyone who makes a living optimizing sites can see the potential loss of revenue as companies move forward and place their marketing efforts into promoting a PDF instead of a web site."

Bliss notes that what he calls a "true site"--those run by major media and e-commerce companies--will not suddenly convert their entire sites to Flash-driven PDF files. But he points out that they could certainly "embed PDF optimization for dvd's and cd's that they offer," for example. "This is a marketer's dream, and it makes a buzz agent's job even easier. Word of mouth marketing will be coupled with a portable demonstration of the product or service being sold," Bliss says.

"[And] the benefits of storing information in a PDF are huge. Instead of storing all of that information in a database, you have everything you need as a portable document. No worries about server stability, access to the database or even an internet connection."


About SOA News Desk
SOA World Magazine News Desk trawls the world of distributed computing and SOA-related developments for the latest word on technologies, standards, products, and services and brings key information to you in a timely and convenient summary form.

In order to post a comment you need to be registered and logged in.

Register | Sign-in

Reader Feedback: Page 1 of 1

Imminent Death of the Net Predicted! Film at 11!

The described technology may find a use of its own, but it won't displace the web. I absolutely loathe hitting a link to a PDF without a warning by the link telling me it's a PDF

Interesting concept. Now if Adobe can figure a way to let people cut-n-paste content from Flash, we're in business (which is the dumptruck-sized hole in Macromedia Flex. Looks great! So easy to use! Can I cut-n-paste from it? No? Check please!)

Dumb article with a classic FUD headline. What about community web sites where content is contributed by visitors? Obsolete? What about websites tied to databases that change frequently? What about customer authentication? What about websites that act as software repositories like sourceforge?

This reminds me of the old approach of putting everything on a CD-ROM and mailing it to the user, junk items that routinely get tossed. Contents get old real quick.

If this becomes a reality I bet the only people that'd even consider using it are the marketing departments who like the glossy and wholly useless websites.

You know, the ones that squeeze in to a fixed 800 x 600 space and read "Welcome to the future of (Service Name). Here at (Copmpany Name) we always put your needs first. Whether you are a large or a small company, we can deliver."

I like your take on Adobe's intentions. .pdf plugins are already too bulky for web browsers and PCs. Linking to .pdf files penalizes the users for 5 - 10 seconds already. I would hate to see the day where I wait over 30 seconds for a 100% packaged .pdw (portable document website) site. I hope Adobe does the opposite and Integrates .pdf into Flash players (like flashpaper).

laughed pretty hard reading this article. an annoying text editor replacing the web? lol. have you ever tried to do a simple copy and paste in a pdf file?
as for "the benefits of storing information in a PDF are huge. Instead of storing all of that information in a database, you have everything you need as a portable document" let me tell you this: Lotus Notes has tried this for more than 10 years, with IBM muscle behind it, and failed miserably. Why would this one succeed?

How long would it take to download such a PDF? What average bandwidth would have to be assumed to make the scenario realistic?

Paul Bliss goes on to say in his blog: 'Why would a company not embrace this? While it's a true a site like Amazon would not be able to take full advantage of this, they could embed pdf optimization for dvd's and cd's sent to your cell phone, based on previous selections you've made.'

'It's a marketer's dream, and it makes a buzz agent's job even easier. Word of mouth marketing will be coupled with a portable demonstration of the product or service being sold.'

'While the general public may not become aware of this technology for a few years, those who reside on the cutting edge will find great ways to use this in promotion.'


Your Feedback
Stephen P wrote: Imminent Death of the Net Predicted! Film at 11! The described technology may find a use of its own, but it won't displace the web. I absolutely loathe hitting a link to a PDF without a warning by the link telling me it's a PDF
Chris O'Brien wrote: Interesting concept. Now if Adobe can figure a way to let people cut-n-paste content from Flash, we're in business (which is the dumptruck-sized hole in Macromedia Flex. Looks great! So easy to use! Can I cut-n-paste from it? No? Check please!)
Rick Burque wrote: Dumb article with a classic FUD headline. What about community web sites where content is contributed by visitors? Obsolete? What about websites tied to databases that change frequently? What about customer authentication? What about websites that act as software repositories like sourceforge? This reminds me of the old approach of putting everything on a CD-ROM and mailing it to the user, junk items that routinely get tossed. Contents get old real quick.
- wrote: If this becomes a reality I bet the only people that'd even consider using it are the marketing departments who like the glossy and wholly useless websites. You know, the ones that squeeze in to a fixed 800 x 600 space and read "Welcome to the future of (Service Name). Here at (Copmpany Name) we always put your needs first. Whether you are a large or a small company, we can deliver."
Larry Hibbs wrote: I like your take on Adobe's intentions. .pdf plugins are already too bulky for web browsers and PCs. Linking to .pdf files penalizes the users for 5 - 10 seconds already. I would hate to see the day where I wait over 30 seconds for a 100% packaged .pdw (portable document website) site. I hope Adobe does the opposite and Integrates .pdf into Flash players (like flashpaper).
ion wrote: laughed pretty hard reading this article. an annoying text editor replacing the web? lol. have you ever tried to do a simple copy and paste in a pdf file? as for "the benefits of storing information in a PDF are huge. Instead of storing all of that information in a database, you have everything you need as a portable document" let me tell you this: Lotus Notes has tried this for more than 10 years, with IBM muscle behind it, and failed miserably. Why would this one succeed?
Ivan Soto wrote: How long would it take to download such a PDF? What average bandwidth would have to be assumed to make the scenario realistic?
PDF Bliss? wrote: Paul Bliss goes on to say in his blog: 'Why would a company not embrace this? While it's a true a site like Amazon would not be able to take full advantage of this, they could embed pdf optimization for dvd's and cd's sent to your cell phone, based on previous selections you've made.' 'It's a marketer's dream, and it makes a buzz agent's job even easier. Word of mouth marketing will be coupled with a portable demonstration of the product or service being sold.' 'While the general public may not become aware of this technology for a few years, those who reside on the cutting edge will find great ways to use this in promotion.'
Latest Cloud Developer Stories
Can you bring services from the cloud to your customers faster and have them adopt it with ease of use or bring the power of bundled services to the fingertips of your clients without creating new rigid ‘apps stove pipes'? Do you want to prevent your business running away to publ...
OCZ Technology Group, a provider of high-performance solid-state drives (SSDs) for computing devices and systems, on Tuesday announced the Z-Drive R4 CloudServ PCI Express (PCIe) flash storage solution, designed to accelerate cloud computing applications and reduce operating expe...
Many organizations have embraced, or are considering, the benefits of cloud computing – speed, flexibility, increased expertise, shared workload, reduced costs, etc. The benefits are many – but so are the risks. What are the threats to cloud security? Which parties assume respons...
In August 2011, SHI Enterprise Solutions (ESS) division launched the SHI Cloud, offering reliable and cost-effective industrial-grade cloud computing platforms. That same division achieved an 82 percent increase in revenue over 2010.
SoftLayer Technologies on Tuesday announced the immediate worldwide availability of SoftLayer Object Storage, a redundant and highly scalable cloud storage service that allows users to easily store, search and retrieve data across the Internet, with optional CDN connectivity, or ...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021

SYS-CON Featured Whitepapers
ADS BY GOOGLE

Breaking Cloud Computing News

Quest Software’s Board of Directors announced today that Doug Garn is stepping down...